Head - Marketing - Digital Commerce - USA Market

Role Overview:

We are seeking a seasoned strategic leader to serve as the Head of Marketing & Digital Commerce, specifically focused on scaling our footprint within the USA market. In this high-impact role, you will orchestrate the end-to-end digital commerce ecosystem, bridging the gap between product innovation and market adoption. You will work closely with cross-functional leadership, including product, sales, and regional stakeholders, to ensure our value proposition resonates with a sophisticated North American audience. By driving data-backed growth initiatives and refining our digital presence, you will directly influence revenue trajectory, customer acquisition, and brand equity in one of the world's most competitive markets.

Key Responsibilities:

- Architect and execute comprehensive go-to-market strategies tailored for the USA market to accelerate product penetration and market share growth.

- Lead the end-to-end digital commerce roadmap, optimizing user journeys and conversion funnels to maximize online revenue and customer lifetime value.

- Direct high-velocity demand generation campaigns that leverage multi-channel marketing to build a robust pipeline and drive qualified leads for the sales organization.

- Oversee product marketing initiatives by translating complex technical features into compelling market narratives that address specific pain points of US-based customers.

- Collaborate with global teams to align regional marketing efforts with corporate objectives, ensuring consistent brand messaging and operational excellence across all digital touchpoints.

Required Skillset:

- Strong leadership presence with the capacity to influence C-suite stakeholders and mentor high-performing teams across diverse geographies.

- Advanced proficiency in data-driven decision-making, utilizing analytics to optimize demand generation spend and improve overall marketing ROI.

- Superior communication and interpersonal skills, essential for fostering collaboration in a hybrid work environment based out of Mumbai.

- A postgraduate degree from a premier business school is highly preferred, reflecting a strong foundation in strategic management and marketing principles.