Head - Marketing - Campaign Management

What would you be required to do?

- Develop and execute integrated marketing strategies across digital, print, and event channels to enhance customer acquisition, engagement, and brand presence.

- Oversee high-quality content creation, including social media posts, articles, presentations, and marketing materials, supported by a dynamic social media calendar to drive audience engagement.

- Ensure consistent messaging across all marketing channels and materials, aligning with the brand's identity and values.

- Lead and mentor a high-performing team of marketing professionals while collaborating with creative agencies to deliver innovative designs and assets.

- Implement and oversee a 360-degree digital strategy across platforms (Instagram, Meta, YouTube, LinkedIn), including SEO, paid campaigns, and geographical boosting to maximize brand awareness, lead generation and ROI.

- Collaborate with media houses like Vogue, Elle Dcor, and others to enhance brand visibility and execute luxury-focused inserts for target audiences.

- Demonstrate strong business acumen to develop and implement frameworks for performance tracking, analyze results, and optimize budgets to align with business goals.

- Share detailed reports with stakeholders with actionable insights to align marketing efforts with business goals.

- Ensure the timely creation of marketing materials, including brochures, renders, and videos, while managing vendor relationships for cost-effective execution.

- Oversee product photoshoots and video production to ensure alignment with brand aesthetics, working closely with editing teams for desired outcomes.

- Collaborate with leadership and sales teams to ensure marketing efforts align with broader business objectives.

Education: MBA in Marketing from a top-tier institution.

Experience:

- Minimum 10 years of experience in marketing, within the luxury brands

- Proven track record in marketing to HNIs and managing significant budgets.

- Experience in developing and executing integrated marketing campaigns, including digital, social media, and traditional channels.

- Strong understanding of the interior design industry or similar luxury industry is highly preferred