Posted by
Posted in
Sales & Marketing
Job Code
1722072

A leading digital media organization is looking for an experienced Head Marketing & Branding Partnerships to lead its audience growth, brand-building, and strategic partnerships agenda across web and mobile platforms.
This leadership role is ideal for a marketing professional who has successfully built consumer brands, driven large-scale audience acquisition, secured high-impact strategic partnerships, and delivered measurable business growth through integrated marketing initiatives.
Key Responsibilities:
- Develop and execute the overall marketing strategy to drive audience growth across web and app platforms.
- Lead integrated marketing campaigns that improve user acquisition, engagement, and subscription growth.
- Strengthen the organization's digital brand positioning and ensure consistent brand communication across all customer touchpoints.
- Build, negotiate, and manage strategic partnerships, co-marketing alliances, distribution partnerships, and cross-industry collaborations.
- Drive brand partnerships, sponsorships, and co-branded campaigns that generate both revenue and audience growth.
- Collaborate closely with Product, Editorial, Revenue, SEO, Social Media, and Growth teams to align marketing initiatives with business objectives.
- Monitor campaign performance, audience metrics, brand health, and partnership ROI through data-driven reporting.
- Lead and mentor the marketing and partnerships team while managing external creative, media, and PR agencies.
- Present marketing performance, partnership pipeline, and business impact to senior leadership.
Candidate Profile:
- 15+ years of experience in marketing, brand management, strategic partnerships, or growth marketing.
- Demonstrated success in scaling consumer-facing digital platforms through marketing and partnership initiatives.
- Strong experience in digital marketing, performance marketing, brand strategy, and integrated campaign management.
- Proven ability to establish and manage strategic partnerships, sponsorships, and commercial brand collaborations.
- Strong negotiation, stakeholder management, and relationship-building skills.
- Hands-on experience working with cross-functional teams including Product, Revenue, Editorial, and Growth.
- Strong analytical mindset with expertise in measuring campaign effectiveness and marketing ROI.
- Prior leadership experience managing high-performing teams and external agencies.
- Experience in digital media, publishing, OTT, consumer internet, e-commerce, or other high-traffic digital businesses will be highly preferred.
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Posted by
Posted in
Sales & Marketing
Job Code
1722072