Head - Marketing & Branding - FMCG

Key Responsibilities

- Strategy and Leadership: Develop and implement the overall digital marketing strategy, lead and mentor the digital marketing team, and ensure alignment with company objectives.

- Campaign Management: Oversee the planning, execution, and optimization of campaigns across all digital channels, including social media, email marketing, paid advertising (SEM), and content marketing.

- Brand Management: Ensure consistent brand messaging across all digital platforms and collaborate with other teams on brand initiatives.

- Data and Analytics: Analyze digital data and key performance indicators (KPIs) to measure campaign effectiveness, generate reports, and identify opportunities for improvement.

- Budget Management: Manage the digital marketing budget, allocate resources effectively, and ensure a strong return on investment (ROI).

- Content and SEO: Guide content creation efforts and oversee SEO strategy to improve search engine rankings and organic traffic.