Head - Growth & Go To Market - EdTech/B2B

Description:

Role: Head of Growth and GTM.

Location-Hyderabad(Hybrid).

CTC Competitive Salary(Decent hike on current CTC).

Role Mandate:

- Build and scale multiple high trust demand engines for a premium executive programme.

- The objective is to reduce reliance on paid ads and sales led closures by creating sustained, authority driven demand.

- This is a market making and demand orchestration role, not performance marketing.

Key Responsibilities:

- Own end to end GTM strategy.

- Shift paid media from volume generation to intent capture.

- Build authority led demand through founder thought leadership.

- Activate alumni as peer validators and referral engines.

- Convert faculty and programme credibility into trust assets.

- Develop strategic partner led demand initiatives.

- Enforce cohort selectivity and eligibility based scarcity.

Success Metrics:

- Higher quality, warm and referral led enquiries.

- Reduced dependency on paid ads for conversions.

- Stronger lead to conversation quality.

- Shorter conviction cycles.

- Improved programme prestige and selectivity.

Ideal Candidate:

- Experience in high ticket B2B, executive education, or consulting GTM.

- Strong strategic thinking and narrative judgement.

- Comfortable operating without playbooks.

- Senior enough to challenge assumptions.

Not a Fit If:

- Pure performance marketing or funnel only background.

- D2C or discount driven growth experience.

- Tool first or experiment led mindset.