About the Role:

Our client is looking for a commercially driven Head of Finance to lead the finance function for a fast-growing D2C consumer brand. This role goes beyond accounting and complianceyou will be a strategic business partner responsible for financial planning, profitability, fundraising readiness, cash flow management, inventory controls, and enabling data-driven business decisions.

The ideal candidate has experience working in a high-growth D2C, e-commerce, consumer goods, or retail business and understands the unique financial complexities of inventory-led businesses, online marketplaces, quick commerce, and omnichannel operations.

Key Responsibilities:

Financial Strategy & Business Partnering:

- Partner with the Founder and leadership team to define financial strategy aligned with business growth objectives.

- Drive profitability analysis across brands, categories, channels, and SKUs.

- Build robust financial models for expansion, new product launches, pricing strategies, and investments.

- Provide commercial insights to support strategic decision-making.

Financial Planning & Analysis (FP&A):

- Lead annual budgeting, rolling forecasts, and long-term financial planning.

- Develop MIS dashboards and business performance reports.

- Monitor revenue, margins, contribution, EBITDA, and working capital metrics.

- Conduct variance analysis and recommend corrective actions.

Cash Flow & Working Capital Management:

- Own cash flow planning and forecasting.

- Optimize receivables, payables, and inventory financing.

- Manage banking relationships and treasury operations.

- Ensure adequate liquidity while supporting aggressive growth plans.

Accounting, Controls & Compliance:

- Oversee financial accounting, month-end and year-end closures.

- Ensure compliance with Ind AS, GST, Income Tax, Companies Act, and statutory requirements.

- Strengthen internal controls and financial governance.

- Coordinate statutory, tax, and internal audits.

Inventory & Supply Chain Finance:

- Monitor inventory valuation and stock reconciliation.

- Analyze inventory ageing, slow-moving stock, and write-offs.

- Improve inventory turns and working capital efficiency.

- Partner with supply chain and operations to optimize procurement and manufacturing costs.

Commercial Finance:

- Evaluate pricing strategies, discounts, promotions, and channel profitability.

- Analyze customer acquisition costs (CAC), customer lifetime value (LTV), contribution margins, and unit economics.

- Review marketing spends and return on investment across digital channels.

- Support negotiations with vendors and strategic partners.

Fundraising & Investor Relations:

- Prepare investor-ready financial models and presentations.

- Support due diligence processes.

- Manage interactions with investors, banks, auditors, and financial advisors.

- Build financial reporting frameworks suitable for future fundraising.

Team Leadership:

- Build, mentor, and lead the finance and accounts team.

- Drive automation, process improvements, and adoption of finance systems.

- Foster a culture of ownership, accountability, and continuous improvement.

Desired Experience:

- CA (Chartered Accountant) is mandatory; MBA (Finance) is an advantage.

- 10-15 years of progressive finance experience.

- Prior experience in D2C, consumer products, FMCG, retail, e-commerce, quick commerce, or omnichannel businesses is strongly preferred.

- Experience in high-growth or venture-backed businesses is highly desirable.

- Exposure to fundraising, investor reporting, and business scaling will be an advantage.