
Role overview:
The Head of Finance will own the entire finance function and act as the founder's right hand on all financial and governance matters. This is a forward-looking mandate rather than a caretaker role: the core business is already performing, and the appointee's value will be measured by how effectively capital is deployed to build the next phase of the company.
The role carries a broad remit spanning FP&A, business finance and partnering, controllership, regulatory compliance and treasury, with legal and procurement also reporting into the position. The Head of Finance will be a central voice in investor and board conversations, will build the systems and reporting discipline required of a company approaching public-market readiness, and will provide the financial architecture for new categories, retail expansion, owned manufacturing and international entry.
The appointee will lead a team of 1415, including 45 direct reports.
Key Responsibilities:
1. Strategic Finance & Capital Allocation:
- Partner with the founders on capital allocation decisions across the core business, emerging categories, retail expansion and international entry.
- Build the financial framework and business cases that determine where growth capital is deployed and at what pace.
2. Investor & Board Engagement:
- Serve as a primary point of contact for existing and prospective investors across the PE and VC ecosystem.
- Prepare board materials, investor reporting and diligence responses to institutional standard.
- Support fundraising processes end to end, including data room preparation, diligence management and negotiation support.
3. FP&A, Business Finance & Partnering:
- Own annual planning, budgeting, forecasting and long-range financial modelling.
- Partner with brand, business and category leaders to sharpen unit economics, contribution margins and cohort performance.
- Establish the P&L framework and performance metrics for new categories and the expanding retail network.
- Provide the founders and leadership team with decision-ready analysis on pricing, channel mix and marketing efficiency.
4. Controllership, Compliance & Governance:
- Own statutory reporting, audit, taxation, treasury and all regulatory and compliance obligations.
- Strengthen internal controls and governance in preparation for public-market readiness.
5. Systems, Automation & Reporting Discipline:
- Upgrade finance systems and drive automation across reporting, reconciliation and close processes.
- Institutionalise a disciplined monthly close, with MIS available on the first working day of each month.
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