Head - Digital Marketing - EdTech

Description:

- Strategy and planning: Develop and implement integrated digital marketing strategies tailored to educational programs and institutional goals.

- Team leadership: Lead, mentor, and manage the digital marketing team to achieve departmental objectives.

- Campaign management: Oversee the creation and execution of online advertising campaigns across various platforms like social media, SEO, and email to drive lead generation and conversions.

- Content creation and optimization: Guide the development of high-quality, platform-specific content (e.g., blogs, videos, landing pages, social posts) to effectively communicate the institution's value proposition.

- Performance analysis: Analyze marketing data and report on the performance of all digital activities using analytics tools, providing insights and recommendations for continuous improvement.

- Budget management: Manage the digital marketing budget efficiently, ensuring optimal allocation of resources and staying within spending limits.

- Collaboration: Work closely with other departments (e.g., Admissions, Academics, IT) to ensure marketing efforts are aligned with overall institutional goals.

- Reputation management: Monitor and manage the institution's online reputation across various platforms, responding to feedback and inquiries in a timely manner.