Own and drive the complete Direct-to-Consumer (D2C) business across the brand's website and mobile app. The role is responsible for revenue growth, customer acquisition, retention, profitability, conversion optimization, and overall digital business performance.

As the business owner for the D2C channel, you will lead growth strategy, performance marketing, CRM, website optimization, merchandising, customer lifecycle management, and digital commerce operations to achieve ambitious revenue and profitability targets.

Key Responsibilities :Head D2C Growth & Revenue

Business Ownership :

- Own D2C P&L and revenue targets across website and mobile app.

- Develop and execute annual and quarterly growth plans.

- Drive sustainable revenue growth while improving contribution margins.

- Build forecasts, budgets, and growth roadmaps aligned with business objectives.

- Monitor business performance through daily, weekly, and monthly reviews.

Revenue Growth & Performance Marketing :

- Lead customer acquisition across Meta, Google, YouTube, Affiliates, Influencer Marketing, and emerging channels.

- Optimize ROAS, CAC, LTV, and marketing efficiency.

- Identify new growth opportunities and customer acquisition channels.

- Drive media planning, budgeting, and performance optimization.

Website & App Growth :

- Own website and app performance, conversion rates, and user experience.

- Improve conversion through A/B testing, landing page optimization, and funnel improvements.

- Drive improvements in traffic quality, checkout completion, and repeat purchases.

- Partner with Product and Technology teams to enhance customer journeys.

CRM & Customer Retention :

- Develop retention strategies to maximize customer lifetime value.

- Lead CRM initiatives across Email, SMS, WhatsApp, Push Notifications, and Loyalty Programs.

- Improve repeat purchase rates, customer engagement, and retention metrics.

- Build lifecycle marketing programs for acquisition, activation, retention, and reactivation.

Merchandising & Commercial Planning :

- Own digital merchandising strategy.

- Collaborate with Supply Chain and Category teams to ensure availability of key products.

- Plan promotions, campaigns, launches, and seasonal sales events.

- Drive average order value (AOV) and basket size growth.

Analytics & Insights :

- Build and monitor dashboards for key business KPIs.

- Analyze customer behavior, conversion funnels, and cohort performance.

- Use data-driven insights to improve acquisition, retention, and profitability.

- Present business reviews and growth recommendations to leadership.

Team Leadership :

- Build and lead a high-performing D2C team.

- Manage Performance Marketing, CRM, E-commerce Operations, Analytics, and Growth functions.

- Foster a culture of experimentation, accountability, and continuous improvement.

Ideal Candidate Profile :

- 8-15 years of experience in D2C, E-commerce, Growth, Digital Business, or Online Revenue leadership roles.

- Proven track record of scaling D2C businesses and delivering significant revenue growth.

- Strong understanding of Performance Marketing, CRM, Analytics, Conversion Optimization, and Customer Lifecycle Management.

- Experience managing large digital marketing budgets and growth teams.

- Strong commercial acumen with P&L ownership experience.

- Data-driven mindset with excellent analytical and problem-solving skills.