Head - Content & Programming - Media/OTT

Role Purpose:

To own the end-to-end content vision, programming strategy, genre mix, and ROI for the transforming it into a compelling destination for high-quality, original, and commercially viable content.

This leader will balance creative excellence with business impact, ensuring content not only engages audiences but also drives retention, monetisation, and brand equity.

Key Responsibilities:

Content Vision & Strategy:

- Define the long-term content roadmap aligned with brand legacy and digital-first ambitions

- Build a differentiated content identity for the across audio, video, and interactive community formats

- Identify high-potential genres and audience segments based on market research and platform insights

Programming & Genre Mix:

- Curate and optimise the genre mix (talk shows, storytelling, celebrity-led formats, infotainment, podcasts, culture, youth content, etc.)

- Greenlight original shows and IPs based on editorial strength and commercial viability

- Develop seasonal programming calendars and tentpole content strategies

Content Creation & Quality Control:

- Oversee end-to-end commissioning of content - from concept to production to launch

- Ensure consistency in tone, storytelling quality, and production standards

- Drive scalable content pipelines for rapid experimentation and iteration

Team Leadership & Execution:

- Lead and mentor producers, writers, editors, commissioning teams, and creative partners

- Build SOPs for ideation, production, publishing, and content lifecycle management

- Collaborate closely with marketing, growth, partnerships, and tech teams for integrated execution

Performance & Optimisation:

Track and analyse performance metrics including:

- User acquisition & retention

- Listening/viewing time

- Completion rates

- Subscriber growth

- Revenue per show/IP

- Continuously refine the content slate based on analytics and audience feedback

- Ensure content is monetisation-ready through ads, sponsorships, branded integrations, and premium models

Monetisation & ROI Ownership:

- Align content strategy with advertising, branded content, and subscription models

- Work with sales teams to build content-led revenue opportunities

- Ensure measurable ROI from content investments

Ideal Candidate Profile:

- 12-15+ years of experience in media, content, OTT, audio platforms, or storytelling ecosystems

- Proven leadership experience in building and scaling content verticals

- Strong exposure to audio-first or OTT content environments

- Deep understanding of content monetisation models

- Editorial instinct combined with strong commercial acumen

- Experience launching or scaling digital content platforms is a strong advantage

- Ability to operate in a fast-evolving, entrepreneurial environment