Job Summary:

Head - Circulation & Subscriptions will be responsible for driving print and digital circulation, subscription revenue and paid audience growth. The role will own subscriber acquisition, renewals, retention, distribution, partnerships and audience development across print, digital editions, websites, apps and membership platforms.

Job Description:

- Develop and execute circulation and subscription strategies for print and digital products.

- Drive subscriber acquisition, paid circulation, renewals and revenue growth.

- Manage print distribution, distributors, agents, newsstands, retail channels and logistics partners.

- Grow digital subscriptions, memberships and premium-content products.

- Own the complete subscriber lifecycle from acquisition to renewal, retention and win-back.

- Develop pricing, packages, bundles, promotional offers and acquisition campaigns.

- Analyse churn, conversion, subscriber behaviour and channel performance.

- Build partnerships with e-commerce platforms, retail chains, bookstores, hotels, airlines, corporates, institutions and premium lifestyle partners.

- Manage CRM and subscriber databases and use customer insights to improve acquisition and retention.

- Work with Marketing, Editorial, Digital, Events and Brand teams on audience-growth initiatives.

- Own budgets, forecasts, revenue targets and distribution/acquisition costs.

- Negotiate with vendors and commercial partners and monitor ROI.

- Prepare regular circulation, subscription and revenue performance reports.

Profile Description:

- Looking for a commercially driven Circulation / Subscription / Audience Development professional with 10 years of relevant experience, preferably from media, publishing, digital content, fashion, lifestyle or premium consumer businesses.

- The candidate should have strong experience in print circulation and distribution, along with exposure to digital subscriptions or paid-audience products. Should understand subscriber acquisition, CRM, renewals, retention, churn reduction, pricing, revenue management and forecasting.

- Strong analytical, commercial, negotiation and stakeholder-management skills are required, with the ability to manage both physical distribution and digital subscription businesses.