Head - Branding

Duties and responsibilities:

- PLAN digital media for campaigns (brand and media calendar, budgeting, projections, growth)

- CREATE effective strategies and actionable, PR stories that can make company stand-out as a destination for home

- DRIVE brand initiatives with external organizations and execute campaigns

- EVALUATE / monitor campaign performance

- COMMUNICATE effectively the brand persona and own all brand communication and brand positioning

- COMMUNITY Building and consumer love, draw consumer insights

- SOCIAL Media presence and growth including Influencer marketing

- PARTNER with agencies/brands and carry out product integration and strategic partnerships

- TRACK market trends and competitor portfolio, trend analysis across consumer behavior, target market, industry scenario

- RESEARCH new opportunities, white spaces for new product development

Desired Candidate Profile:

- Excellent communication and analytical skills

- Should have attention to details

- Experience in brand management for FMCG sector/company will be a plus point.

- Should have good work ethics and calm attitude

- 6+ years marketing experience where brand campaigns have been managed.

- Worked on 360- marketing campaigns

- Ability to work with multiple stakeholders/ external agencies including creative

- Digital media understanding, planning and evaluation

- Strong creative sensibilities

- High ownership and passion

- Experience working on multiple projects and managing tight timelines