Head - Brand - FMCG

Head of Brand

Description :

Role : Brand Marketing Director - India

Location : Mumbai / Bangalore / Delhi (Remote)

About the Role :

We are looking for a Brand Marketing Director to lead and build a high-impact consumer brand focused on womens wellness, lifestyle, and modern health solutions in India.

This is a strategic leadership role at the intersection of brand building, growth, community, and culture. The ideal candidate will play a critical role in shaping how the brand connects with women consumers across India through storytelling, partnerships, digital engagement, and culturally relevant campaigns.

The role requires someone who understands the modern Indian woman consumer deeply and has experience building aspirational, emotionally resonant, and digitally-led brands.

Key Responsibilities :

Brand Strategy & Positioning :

- Define and lead the India brand strategy, positioning, and communication roadmap

- Build a strong and differentiated consumer brand that resonates with women audiences across India

- Ensure all campaigns and communication align with the brands tone, values, and long-term vision

Consumer Marketing & Growth :

- Drive integrated marketing initiatives across digital, social, influencer, content, and offline channels

- Partner closely with performance/growth teams to ensure brand initiatives translate into measurable business growth

- Lead end-to-end product launch campaigns and GTM strategies

Community & Partnerships :

- Develop strategic collaborations with creators, influencers, wellness experts, and women-led communities

- Build culturally relevant partnerships and brand moments to increase engagement and visibility

- Strengthen community engagement and customer loyalty initiatives

Consumer Insights & Innovation :

- Act as the voice of the customer and bring deep consumer understanding into marketing strategy

- Stay closely connected to trends across womens wellness, beauty, fashion, lifestyle, and digital culture

- Identify new opportunities for brand growth, engagement, and market expansion

Team & Stakeholder Management :

- Manage agencies, creators, freelancers, and external partners

- Build and scale the brand marketing function over time

- Work closely with founders and leadership teams on overall business and growth strategy

Candidate Profile :

- 6 - 9 years of experience in Brand Marketing, Consumer Marketing, or Growth Marketing

- Candidates must currently be working with or have prior experience in :

1. Personal Care Brands

2. Beauty & Cosmetics Brands

3. Women-focused Fashion or Lifestyle Brands

4. Trend-driven Consumer/D2C Brands focused on women audiences

Preferred Backgrounds :

- Strong preference for candidates from :

1. Beauty

2. Skincare

3. Makeup

4. Wellness

5. Feminine care

6. Fashion & lifestyle

- Women-centric D2C consumer brands

Skills & Experience :

- Strong understanding of women consumers and evolving lifestyle trends in India

- Experience building digital-first brands through content, creators, social media, and community marketing

- Strong storytelling and brand communication capabilities

- Analytical mindset with comfort working on performance and growth metrics

- Experience working in high-growth startup or entrepreneurial environments preferred

- Ability to balance creativity with execution and business outcomes

Why This Role :

- Opportunity to build and scale a women-focused consumer brand in India

- High ownership and visibility with leadership teams

- Chance to create culturally impactful campaigns and brand narratives

- Opportunity to build and lead the marketing function from an early stage

- Fast-paced, entrepreneurial, and high-growth environment