Our client is a fast-growing, profitable, digital-first consumer brand in the health & wellness space, with 100Cr+ in annual revenue. The brand has built strong consumer trust through clean formulations, authentic storytelling, and a deeply engaged online community. As the business scales, the ambition is to evolve from a strong product brand into a category-defining, culturally relevant consumer brand.

Role Overview:

The role will build the brand function from the ground up - owning strategy, narrative, content, partnerships, and brand systems. The Head of Brand will be responsible for shaping how the brand shows up in culture, how it is experienced by consumers, and how it compounds long-term brand equity while supporting growth.

This role is ideal for a senior brand leader who combines consumer insight, creative judgment, and executional depth, and is excited to build, not inherit, brand capability.

Key Responsibilities:

Brand Strategy, Positioning & Consumer Insight:

- Define and own the long-term brand strategy, positioning, and architecture.

- Lead deep consumer insight work to understand motivations, behaviors, and cultural context.

- Translate consumer insights into clear brand choices across messaging, product storytelling, and campaigns.

- Establish brand frameworks, guidelines, and decision principles to scale consistency.

- Own the creative direction and quality bar across all brand outputs - ensuring ideas, visuals, and storytelling remain distinctive, on-brand, and culturally sharp across platforms.

Content, Social & Cultural Relevance:

- Own the end-to-end content and social media strategy across platforms.

- Build a content engine that drives organic growth, engagement, and cultural relevance.

- Develop scalable content IPs and storytelling formats across short-form, long-form, and community-led content.

- Stay ahead of digital and cultural trends, ensuring the brand remains current and distinctive.

Brand Partnerships & Celebrity Engagement:

- Lead brand partnerships, collaborations, and strategic alliances aligned with brand values.

- Own celebrity, influencer, and expert engagement strategy - from identification to execution.

- Explore and execute large-scale visibility opportunities (e.g., sports/IPL associations, cultural moments, marquee IPs) where relevant.

- Ensure partnerships are authentic, insight-led, and equity-accretive - not just transactional.

Campaigns & Cross-Functional Leadership:

- Conceptualize and lead integrated brand campaigns from insight to execution.

- Partner closely with performance marketing, product, growth, and business teams to align brand and commercial goals.

- Ensure brand consistency across owned, earned, and paid channels.

Capability Building & Team Leadership:

- Build the brand function - processes, talent, agency ecosystem, and operating rhythm.

- Hire, mentor, and lead a high-performing brand, content, and social team.

- Set creative standards while enabling speed, experimentation, and learning.

Ideal Candidate Profile:

- 7 - 10 years of experience in brand, marketing, or content leadership roles within consumer/D2C brands.

- Demonstrated experience building or scaling brands through content, culture, and community.

- Strong grounding in consumer insights and brand positioning.

- Experience with brand partnerships, celebrity/influencer engagement, or large cultural IPs.

- Ability to strategically allocate and manage brand budgets, balancing long-term brand investments with high-impact, ROI-conscious initiatives.

- Comfortable operating in ambiguity and building systems from zero.

- Strong strategic thinking combined with hands-on execution capability.

- Experience working closely with founders or senior leadership teams.