Description:

JOB SUMMARY:

Were seeking a future-ready marketing leader who can blend brand strategy, digital growth, and media innovation to drive brand in a rapidly evolving omnichannel retail landscape.

The DGM Brand, Media & Growth will lead data-led brand building, AI-powered media optimization, and experience-driven communication, ensuring the most loved and progressive retail brand for Indias evolving consumers.

This role sits at the intersection of brand storytelling, digital performance, customer intelligence, and new-age retail media.

KEY RESPONSIBILITIES:

- Brand Strategy & Growth Leadership.

- Next-Gen Media & Performance Marketing.

- Omnichannel & Customer Experience.

- Retail Media & Partner Ecosystem.

- Innovation, Sustainability & Thought Leadership.

- Lead team & build leaders.

- Stake holder management.

- Leverage data and consumer insights to deliver targeted, meaningful, and contextually relevant brand communication.

- Build and communicate our differentiated brand story using an integrated media ecosystem combining traditional, digital, and data-driven touchpoints for maximum reach, engagement, and conversion.

- Use consumer insights, digital storytelling, and innovation to create new shopping missions, moments, and experiences that drive incremental demand and frequency.

- Leverage analytics, NPS, and customer listening tools to strengthen brand perception on value and service, and proactively act on insights to close experience gaps.

- Leverage technology, automation, and digital tools to build scalable SOPs and frameworks that ensure consistency, speed, and quality in marketing execution across all channels.

Core Competencies & Skills Required:

- Strategic Storytelling & Communication: Confident, persuasive communicator who influences through compelling narratives.

- Digital & Data Fluency: Strong grasp of digital ecosystems, media metrics, and analytics for data-driven decisions.

- Creative & Innovative Thinking: Blends creativity with data to deliver impactful, insight-led campaigns.

- Customer Centricity: Deep understanding of consumer behavior to enhance engagement and experience.

- Commercial Acumen: Links marketing initiatives to topline growth, profitability, & ROI.

- Operational Excellence: Highly organized with strong planning and execution discipline.

- Tech & Martech Orientation: Skilled in automation, CRM, AI, and collaborative marketing tools.

- Leadership & Team Development: Inspires and builds high-performing, cross-functional teams.

- Agility & Learning Mindset: Adapts quickly to change and continuously explores new trends.

Desired qualification and experience:

- Management graduate in marketing.

- 8 to 10 years retail or similar experience with at least 5-7 years in Brand specific activities.

- Full technical knowledge of retail marketing operations.

- Analytical skills, familiarity with the latest trends, technologies in new age communication.