Role Overview:

- We are seeking an experienced AVP - Digital Marketing to lead and drive the digital growth strategy for a leading broking firm. This role will be responsible for building a strong digital presence, driving customer acquisition, and optimizing performance marketing initiatives across channels.

- The ideal candidate will have deep expertise in financial services marketing, performance marketing, digital analytics, and customer lifecycle management, along with a strong understanding of the broking ecosystem.

Key Responsibilities:

Digital Strategy & Leadership:

- Define and execute the overall digital marketing strategy aligned with business growth objectives.

- Drive customer acquisition, engagement, and retention through digital channels.

- Lead digital transformation initiatives and enhance the brand's online presence.

Performance Marketing & Growth:

- Manage and optimize campaigns across Google, Meta, programmatic, and other paid channels.

- Drive improvements in CAC, ROI, conversion rates, and lead quality.

- Scale digital campaigns while ensuring efficient budget utilization.

SEO, SEM & Content Strategy:

- Oversee SEO/SEM strategies to drive organic and paid traffic growth.

- Work with content teams to build high-impact content strategies aligned with financial products and services.

Customer Lifecycle & CRM:

- Drive CRM, retention, and lifecycle marketing strategies.

- Implement customer segmentation, personalization, and engagement campaigns.

Analytics & Data-Driven Decision Making:

- Track and analyze digital performance metrics and KPIs.

- Use data insights to optimize campaigns and improve customer journeys.

- Work closely with analytics teams to drive business insights.

Industry & Product Alignment:

- Develop marketing strategies tailored to broking products (equities, derivatives, mutual funds, etc.).

- Ensure compliance with financial regulations and advertising guidelines.

Team Leadership & Stakeholder Management:

- Lead and mentor a high-performing digital marketing team.

- Collaborate with product, sales, and technology teams to drive integrated campaigns.

- Work closely with leadership to align marketing strategies with business goals.

Required Skills & Experience:

- 12+ years of experience in digital marketing, preferably within broking or financial services.

- Strong expertise in performance marketing, SEO/SEM, and digital analytics.

- Proven track record of driving customer acquisition and revenue growth.

- Deep understanding of broking industry, trading platforms, and financial products.

- Experience with marketing automation and CRM tools.

- Strong analytical and data-driven decision-making skills.

- Excellent leadership and stakeholder management capabilities.

Key Competencies:

- Digital strategy & execution

- Performance marketing & growth

- Data analytics & optimization

- Customer lifecycle management

- Leadership & team management

- Financial services domain expertise