Job Description :

Hansa Cequity is one of the leading data driven, connected CX services provider in India. It provides integrated solutions in Marketing, Data Analytics, MarTech, Campaign management, Digital and Contact centre to enable its clients to acquire customers intelligently, retain and manage them profitably.

With a data driven marketing approach and strategy we help companies leverage the power of technology through propriety and best in class marketing automation and analytics platforms. Our teams glean out insights and understand our clients customers and prospects. Our campaign management and digital marketing consultants then move in to create meaningful engagements opportunities in a multi-channel environment. Our key objective is to drive measurable business growth for clients.

We stand among the top 50 analytics company in India.

Key Responsibilities :

- Understand business requirements from automotive clients and translate them into actionable CRM and customer engagement solutions.

- Analyze customer journeys, campaign performance, and business processes to identify opportunities for improving customer experience and business growth.

- Work closely with Data, Digital, Campaign Management, Martech, and Operations teams to define and implement customer engagement strategies across channels such as WhatsApp, SMS, and RCS.

- Gather, document, and manage business requirements, functional specifications, workflows, and process improvements.

- Support end-to-end campaign planning and execution through insights, reporting, and performance analysis.

- Drive data-driven recommendations for cross-sell, up-sell, retention, and customer lifecycle management initiatives.

- Collaborate with stakeholders to define KPIs, dashboards, and reporting frameworks for campaign and customer performance tracking.

Requirements :

- 8+ years of experience as a Business Analyst, CRM Analyst, or Customer Experience Analyst.

- Strong understanding of CRM processes, customer lifecycle management, and campaign analytics.

- Experience in the automotive industry or with agencies servicing automotive clients is preferred.

- Strong analytical and problem-solving skills with a data-driven approach to decision-making.

- Experience in requirement gathering, business process mapping, and stakeholder management.

- Familiarity with Martech, CRM, and customer engagement platforms.

- Ability to work cross-functionally with technical, marketing, analytics, and operations teams.

- Excellent communication, presentation, and documentation skills.

- Proficiency in Excel, reporting tools, and analytics platforms; exposure to SQL, Power BI, or similar tools will be an added advantage.

- Ability to manage multiple projects and priorities in a fast-paced environment.