Haleon - Regional Rural & Access Manager

Drive the most ambitious agenda for Haleon - Geo Expansion in Rural markets and Access agenda to help deliver Health in more hands

Key Responsibilities:

- Sales Strategy & Execution: Develop and implement sales plans for rural markets, identify growth opportunities, and achieve regional sales targets.

- Channel Management: Expand and strengthen rural distribution networks, ensure product availability and visibility, and build strong relationships with channel partners

Team Leadership:

- Work closely with the team of ASMs directly and TSEs/ASEs indirectly to deliver GTM, FFE, infra, and topline as per aligned plans in Rural markets

- Lead, train, and motivate a team of rural CMEs, Conduct performance reviews and foster a culture of accountability and excellence

Rural Marketing & Activation:

- Collaborate with the marketing team to design and execute localized campaigns, ensure effective in-store promotions, and leverage rural-specific events.

- Work closely with HO Comex and activation team to drive impactful activations to build superior brands in the rural markets.

KPI Management:

- Responsible for all Comex KPI like 3P FF, expansion, FFE, coverage for the rural markets for the region

Key Competencies:

- Strong understanding of rural markets and sales dynamics

- Expertise in distribution management and route-to-market strategies

- Analytical skills to derive insights from market data

- Excellent communication, negotiation, and relationship-building skills

- Proven ability to lead and inspire teams to achieve results

Qualifications:

- Bachelor's/master's degree in business administration, Marketing, or a related field

- Overall experience: 8-12 years with minimum 2-3 years for experience in rural sales management

- Tenure in current role: 1 year+ (Haleon)

- Track record of achieving targets in challenging rural environments

Other Details:

- Reporting To: Direct Reporting to RH, Matrix reporting to National Rural Manager

- Location: Regional HQ with frequent travel to rural areas

- Direct Reports: 1 executive