Company Overview:

GRT Jewellers (India) Private Limited is a premier name in the Indian retail jewellery sector, renowned for its extensive collection of gold, diamond, platinum, and silver ornaments. With a legacy spanning several decades, the company operates a vast network of showrooms across South India and beyond, catering to a diverse customer base with a commitment to purity and craftsmanship. As a leader in the organized retail jewellery space, GRT continues to scale its operations by blending traditional heritage with modern retail excellence.

Role Overview:

The Deputy General Manager will serve as a strategic leader responsible for steering the brand's marketing and advertising initiatives across multiple regions. This role involves close collaboration with senior leadership, creative agencies, and regional operations teams to ensure consistent brand positioning and market penetration. By leveraging data-driven insights and innovative marketing strategies, the incumbent will drive customer acquisition, enhance brand loyalty, and ensure the company maintains its competitive edge in a dynamic retail landscape. The position demands a high-impact leader capable of translating business objectives into effective nationwide campaigns.

Key Responsibilities:

- Formulate and execute comprehensive marketing strategies that align with the company's growth objectives and retail expansion plans across various geographies.

- Oversee the end-to-end brand management lifecycle, ensuring that all advertising and promotional activities maintain brand integrity and resonate with the target audience.

- Direct marketing analytics initiatives to evaluate campaign performance, consumer behavior, and market trends, providing actionable insights for senior management.

- Manage relationships with external advertising agencies and media partners to optimize media spend and maximize the reach of brand campaigns.

- Lead cross-functional teams to integrate digital and traditional marketing efforts, ensuring a seamless omnichannel experience for customers.

- Monitor competitive activity and market shifts to proactively adjust marketing tactics and maintain the company's leadership position in the jewellery industry.

Required Skillset:

- Demonstrated expertise in developing and implementing large-scale marketing and advertising strategies within the retail or consumer goods sector.

- Proven ability to utilize marketing analytics and consumer data to drive decision-making and improve return on investment for marketing spend.

- Exceptional leadership skills with the capacity to manage large, diverse teams and influence stakeholders across multiple organizational levels.

- Strong communication and interpersonal abilities, essential for managing agency partnerships and cross-departmental collaborations.

- A minimum of 18 to 25 years of professional experience in marketing and brand management, preferably with exposure to high-growth retail environments.

- A postgraduate degree in Management or a related field from a premier institute, providing a strong foundation in strategic business operations.

- High level of adaptability to manage operations across multiple locations, ensuring consistency in brand execution regardless of the physical work setting.