Growth Lead - D2C Vertical - FMCG

Industry - Consumer Durables

Category - Sales & Marketing

Job Type - Permanent

Job Description : The D2C Lead will own P&L and digital growth engine, driving customer acquisition, revenue, and efficiency across paid and organic channels. This role requires deep hands- on P&L ownership, expertise in performance marketing, media buying, and funnel optimisation to scale the brand profitably.

Client Details :

Our client is a rapidly growing consumer brand operating in the baby and parenting space, with a strong digital- first and D2C focus. The company is building a trusted, quality- led brand with ambitions to scale nationally through online channels.

Description :

- Own end- to- end D2C P&L growth and revenue topline and bottomline targets

- Lead performance marketing and media buying across Meta, Google, marketplaces, and emerging platforms

- Manage large paid- media budgets with a strong focus on ROAS, CAC, LTV, and cohort performance

- Develop and optimise full- funnel strategies covering acquisition, retention, and repeat growth

- Drive experimentation across creatives, audiences, landing pages, and conversion pathways

- Partner with creative, content, product, and tech teams to improve conversion and engagement

- Track and report performance using dashboards, attribution tools, and analytics platforms

- Stay on top of digital trends, attribution changes, and platform algorithm updates

Profile

- 5-12 years of experience in D2C or digital- first consumer brands

- Strong, hands- on expertise in performance marketing and paid media buying

- Proven success in scaling online revenue with disciplined unit economics

- Deep understanding of analytics, attribution, experimentation, and growth metrics

- Ability to balance strategic thinking with execution- level ownership

- Experience in baby care, FMCG, or lifestyle categories is a plus

Job Offer

- Ownership of the brand's D2C P&L growth and digital roadmap

- Opportunity to work directly with founders

- High- impact role in a category with strong long- term demand

- Fast- paced environment with scope to build and scale a growth engine

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Bhaskar Chawdhary on +918068266804.

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