Group Product Manager - Derma Industry

1. Strategic Brand Management

- Develop short-term and long-term brand strategies aligned with division objectives.

- Prepare annual marketing plans, budgets, and sales forecasts.

- Identify growth opportunities through market analysis, competitor tracking, and customer insights.

- Drive brand positioning in specialty segments to enhance prescription generation.

2. Portfolio & Lifecycle Management

- Manage existing product portfolio and lead new product launches.

- Evaluate pipeline opportunities and recommend portfolio expansion strategies.

- Monitor product performance and implement corrective strategies where required.

- Optimize product mix and profitability.

3. Marketing & Campaign Execution

- Design and execute promotional campaigns across multiple channels (field, digital, KOL engagement, CMEs).

- Develop high-quality scientific promotional materials for healthcare professionals.

- Lead brand communication strategies including positioning, messaging, and differentiation.

- Ensure compliance with regulatory and ethical marketing standards.

4. Field Force Effectiveness

- Closely work with Sales teams to ensure effective implementation of marketing strategies.

- Conduct field visits to gather insights and provide coaching.

- Organize cycle meetings, training sessions, and product briefings.

- Monitor sales force feedback and market response.

5. Stakeholder & KOL Management

- Build relationships with Key Opinion Leaders (KOLs), specialists, and healthcare institutions.

- Plan and execute scientific events, conferences, and advisory board meetings.

- Collaborate with Medical Affairs for clinical communication and evidence generation.

6. Market Intelligence & Analytics

- Analyze prescription trends, market share, competitor activities, and customer behavior.

- Use data analytics to drive decision-making and ROI optimization.

- Track brand KPIs and campaign effectiveness.

7. Cross-Functional Coordination

- Work closely with Sales, Medical, Regulatory, Supply Chain, Finance, and Training teams.

- Ensure timely product availability and effective demand planning.

- Coordinate with external agencies and vendors.

8. Team Leadership

- Lead and mentor Product Managers / Assistant Product Managers.

- Build a high-performance marketing team culture.

- Provide guidance on brand strategy, execution, and career development.