Group Product Manager - Cardio Segment - Pharma

Job Description:

Role Purpose:

To develop and execute marketing strategies for assigned pharmaceutical brands, ensuring achievement of business objectives through brand planning, scientific promotion, market analysis, and close coordination with sales teams.

Key Responsibilities:

- Develop annual brand plans, positioning strategies, and promotional campaigns.

- Conduct market research, competitor analysis, and customer insight studies.

- Execute doctor-focused marketing initiatives, digital campaigns, CMEs, and scientific activities.

- Develop visual aids, scientific literature, and promotional materials ensuring regulatory compliance.

- Support new product launches including launch planning, market assessment, and execution.

- Work closely with field sales teams for product training, strategy implementation, and market feedback.

- Build and maintain relationships with KOLs and healthcare professionals.

- Analyze prescription trends, market share, sales performance, and campaign ROI.

- Coordinate with Sales, Medical Affairs, Regulatory, Supply Chain, Finance, and external agencies.

Key Skills Required:

- Brand Management & Pharma Marketing

- Product Launch Strategy

- Market Analysis & Business Planning

- Scientific Communication

- Stakeholder & KOL Management

- Analytical & Strategic Thinking

- Presentation & Training Skills

KPIs:

- Brand sales growth

- Market share improvement

- Prescription generation

- Campaign effectiveness & ROI

- Successful product launches