Key Responsibilities: 1. GTM Strategy & Execution: - Develop and lead end-to-end GTM strategies for product launches and market expansions. - Conduct market research, competitor benchmarking, and customer analysis to define market positioning. - Collaborate with sales, product, and leadership teams to align GTM goals and execution plans. - Create region-specific GTM roadmaps for India and international markets, if applicable. 2. Marketing Leadership: - Design and implement integrated marketing campaigns using print, radio, OOH, PR, trade shows, and other offline channels. - Build and manage media planning and buying strategies. - Develop communication strategies that resonate with industrial clients, OEMs, fleet operators, and government stakeholders. - Partner with PR agencies to manage brand reputation and industry visibility. 3. Branding & Messaging: - Ensure consistent brand positioning and messaging across all touchpoints. - Create marketing collateral, brochures, case studies, and customer stories that support the sales funnel. 4. Analytics & Optimization: - Track marketing performance metrics such as lead generation, brand awareness, campaign ROI, and conversion rates. - Analyse data to optimize future campaigns and strategy. Qualifications & Experience: - Bachelor's degree in Marketing, Business, or related field (MBA preferred). - 20+ years of experience in marketing, with at least 5 years in a leadership role. - Strong understanding of industrial customer behavior and offline marketing channels. - Experience in working with cross-functional teams including product, sales, and R&D. Preferred Skills: - Experience in clean tech or alternate fuel industries. - Familiarity with government policies, tenders, and industry certifications. - Ability to manage external vendors and agency relationships effectively

Delhi

Others

Green Fuel Energy - Head - Marketing 

Job Description for Green Fuel Energy - Head - Marketing  in GREENFUEL ENERGY SOLUTIONS PRIVATE LIMITED in  Delhi Others for (20-25) years of experience. Apply Now!