About the Role

We are seeking a results-oriented Marketing Manager to lead demand generation and content marketing initiatives for our Salesforce Services portfolio. This role requires a strategic thinker with deep B2B marketing expertise, proven experience in marketing Salesforce solutions, and the ability to execute data-driven campaigns that directly impact pipeline and revenue growth.

The ideal candidate will combine strong technical understanding of Salesforce Clouds with a hands-on approach to campaign execution, marketing automation, content strategy, and performance analytics.

Key Responsibilities

- Campaign Strategy & Execution: Design and implement integrated multi-channel marketing campaigns to generate and nurture leads for Salesforce consulting and implementation services.

- Content Development: Create and manage high-impact marketing content (blogs, whitepapers, case studies, landing pages, email campaigns, etc.) aligned with the B2B buyer journey and industry trends.

- Marketing Automation: Build and optimize lead nurturing workflows using platforms like Marketo, Pardot, or HubSpot to increase engagement and drive conversions.

- Cross-functional Collaboration: Work closely with Sales, Product, and Delivery teams to align marketing initiatives with business goals, sales enablement efforts, and go-to-market strategies.

- Salesforce Ecosystem Expertise: Leverage deep knowledge of Salesforce Clouds (Sales, Service, Marketing, Experience, etc.) to craft targeted messaging and solutions-based campaigns.

- Segmentation & Personalization: Utilize Salesforce CRM and Marketing Cloud tools for audience segmentation, behavioral targeting, and personalized outreach.

- Campaign Analytics: Monitor and analyze campaign performance using marketing analytics platforms. Provide actionable insights to optimize ROI and conversion rates.

- Compliance & Data Hygiene: Ensure campaigns comply with global data privacy regulations (e.g., GDPR, CAN-SPAM) and maintain CRM and lead data integrity.

- Leadership & Mentorship: Mentor junior marketers and contribute to the continuous improvement of marketing processes, tools, and best practices.

Key Skills & Qualifications

- 610 years of B2B marketing experience in the IT services or SaaS domain, with at least 2+ years focused on Salesforce-related services.

- Strong understanding of Salesforce ecosystem and use cases across different clouds (Sales, Service, Marketing, Experience).

- Hands-on expertise in marketing automation tools (e.g., Marketo, Pardot, HubSpot).

- Proficient in crafting B2B content across channels with an understanding of persona-driven messaging.

- Strong analytical mindset with experience in campaign measurement, attribution modeling, and lead funnel optimization.

- Excellent project management and collaboration skills to lead cross-functional initiatives.

- Up-to-date knowledge of digital channels (SEO, SEM, social, email, webinars) and evolving Martech tools.

- Experience managing marketing operations, lead scoring models, and MQL/SQL alignment with Sales.

- Knowledge of compliance frameworks (GDPR, CCPA, etc.) and best practices in marketing data governance.

Preferred Qualifications

- Salesforce certifications (e.g., Marketing Cloud Consultant, Administrator) are a plus.

- Experience working in a Salesforce partner or services environment.

- Familiarity with ABM strategies and tools (Demandbase, 6sense, etc.) is a bonus.