Description:

Job Title: General Manager Sales & Marketing

Industry: Real Estate

Location: Noida / Ghaziabad

Client: A 35-year-old reputed real estate firm with a proven track record of delivering multiple residential high-rise projects across Uttar Pradesh and Uttarakhand.

Role Summary:

The General Manager Sales & Marketing will be responsible for leading end-to-end sales and marketing for an upcoming luxury residential project comprising over 500 units of 3 & 4 BHK apartments. The role demands a strategic leader who can drive sales growth, build brand visibility, manage channel partners, and lead high-performance sales teams in the NoidaGhaziabad real estate market.

Key Responsibilities:

Sales Leadership & Revenue Growth:

- Own and drive sales strategy for the upcoming luxury residential project.

- Achieve monthly, quarterly, and annual sales targets by leading from the front.

- Identify and onboard large institutions, corporate buyers, and HNIs for bulk and premium deals.

- Coordinate closely with the sales team to maximize conversion and sales velocity.

- Monitor market trends, pricing strategies, and competitor activities.

Channel Partner & Relationship Management:

- Develop, manage, and strengthen relationships with channel partners, brokers, and property consultants active in the region.

- Ensure consistent engagement, motivation, and performance of channel partners.

- Maintain long-term customer relationships to ensure high satisfaction throughout the buyer lifecycle.

Marketing & Brand Building:

- Plan and execute brand-building initiatives including project presentations, local digital campaigns, roadshows, and on-ground activations.

- Drive local-level social media and digital marketing initiatives in coordination with agencies.

- Ensure strong project positioning and visibility in the target market.

Corporate Communication:

- Manage internal and external corporate communication.

- Coordinate press releases, media coverage, and publication of technical or thought-leadership articles.

- Interface with advertising, PR, and creative agencies to ensure consistent brand messaging.

Team Leadership & Coordination:

- Lead, mentor, and motivate the sales and marketing teams.

- Align cross-functional teams to achieve overall business objectives.

- Build a performance-driven, accountable, and customer-centric culture.

Candidate Profile / Pedigree:

- 15+ years of proven experience in real estate sales and marketing.

- Strong exposure to Noida and Ghaziabad residential markets.

- Demonstrated success in driving sales strategies for large real estate projects.

- Hands-on experience in direct sales as well as channel partner management.

- Proven ability to build and maintain long-term customer relationships.

- Strong leadership, negotiation, communication, and strategic thinking skills.

Preferred Background:

- Extensive experience handling premium or luxury residential projects.

- Strong local market knowledge and network with brokers, institutions, and HNIs.