General Manager - Marketing

Role Overview :

- This is a leadership role responsible for driving performance marketing, brand strategy, and lead generation at scale across India.

Key Responsibilities :

- Lead and optimize digital performance campaigns (CPC, CPL) across Google, Meta, and affiliate platforms.

- Drive high-quality lead generation aligned with business objectives.

- Plan and execute ATL campaigns (TV, Radio, Print, Outdoor) across regions.

- Design and implement BTL campaigns for on-ground engagement.

- Oversee SEO, SMO, and digital content strategy.

- Manage brand reputation across social and review platforms.

- Ensure consistency and quality of all branding and marketing collateral.

- Collaborate with and manage creative, digital, and PR agencies.

- Analyze market trends, customer insights, and competition.

- Track KPIs, optimize performance, and report marketing ROI to leadership.

Candidate Profile :

- MBA in Marketing / Advertising / Mass Communication from a reputed institute.

- 10-15 years of hands-on experience in core marketing roles.

- Strong expertise in performance marketing and ATL/BTL campaigns.

- Proven track record in lead generation and campaign optimization.

- Strong analytical, leadership, and stakeholder management skills.

- Creative mindset with attention to brand aesthetics.