General Manager - International Marketing - Personal Protective Equipment/Fire-Resistant Clothing Industry

Looking for candidates having relevant experience in PPE (personal protective equipment) / Fire-resistant clothing industry. The incumbent should strong leadership experience.

KRA:

- Building and increasing brand awareness by developing an effective marketing plan

- Formulating and reviewing the marketing budget

- Setting up of monthly/yearly targets, in collaboration with the Directorial team, performance analysis/review with relevant improvement plans.

- Monitoring the effectiveness of various marketing campaigns and strategies

- Build industry-specific campaigns with and without marketing automation tools.

- Integrate competitive intelligence into marketing planning by assessing competitor portfolios and growth strategies.

- Ensuring that the brand's voice is maintained across all digital and social media platforms

- Research & analyze market trends and web analytics for us to reach out to new markets

- Link Marketing activities to revenue, and constantly look for ways to increase ROI.

- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team

- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts

- Adept with both B2B & B2C sales

- Ensuring compliance with international trade regulations, import/export laws, and quality standards in each target market.

- Overseeing the establishment and management of distribution channels such as wholesalers, retailers, e-commerce platforms, and agents in various international markets.

- Building and maintaining strong relationships with international clients, partners, suppliers, and stakeholders.