General Manager - International Marketing - Manufacturing

Description:

Responsibilities:

- Building and increasing brand awareness by developing an effective marketing plan

- Formulating and reviewing the marketing budget with team

- Understand buyer/customer requirements and business opportunities clearly, leading to need-based/customized product development, segmentation, and other marketing plans.

- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends

- Oversee both B2B & B2C sales

- Ensuring compliance with international trade regulations, import/export laws, and quality standards in each target market.

- Overseeing the establishment and management of distribution channels such as wholesalers, retailers, e-commerce platforms, and agents in various international markets.

- Link Marketing activities to revenue, and constantly look for ways to increase ROI.