General Manager/Director Marketing - Paid/Performance Marketing - AutoTech Startup

Role: GM / Director Marketing.

Location: Delhi.

Experience: 58 years (with strong focus on paid marketing).

Note: This is a 6 days work from office role.

About the Role

This role demands deep expertise in paid marketing, funnel management, and conversion optimization.

While brand and organic experience are a plus, this role is primarily about delivering measurable ROI through digital performance campaigns.

Key Responsibilities

Performance Marketing (Core)

- Own the complete digital funnel from ad creatives and targeting to conversion.

- Leverage analytics tools to monitor funnel performance and user behavior.

- Reduce website and call center drop-offs through insights and A/B testing.

- Build and manage remarketing journeys to improve LTV and retention.

- Collaborate with design, content, tech, and call center teams to improve workflows and user experience.

- Optimize ad spend efficiency and drive continuous performance improvements.

Additional (Good-to-Have) Responsibilities

Organic & Owned Channels

- Guide the team on GMB, YouTube, and other organic levers if needed.

Brand & Offline Presence

- Collaborate on offline/store branding and communication strategies (if applicable).

What We're Looking For

- Proven track record of managing Meta and Google campaigns with measurable ROI.

- Strong understanding of digital funnels, analytics (GA4, Looker Studio), and customer journeys.

- Hands-on approach to optimizing websites, call center funnels, and campaign workflows.

- Experience with remarketing, conversion rate optimization, and creative performance testing.

- Comfortable working cross-functionally with design, tech, and operations teams.

- Data-first mindset with the ability to translate metrics into action.