Fluidscapes - Manager - Digital Marketing

Manager - Digital Marketing

Description:

Key Responsibilities:

- Develop, implement, and manage end-to-end digital marketing strategies across web, SEO/SEM, social media, email, and display advertising.

- Analyze campaign performance metrics, generate insights, and continuously optimize campaigns to improve ROI.

- Lead, mentor, and manage cross-functional teams including marketing executives, designers, and copywriters.

- Coordinate with media partners, influencers, agencies, and external vendors for campaign execution.

- Stay updated with emerging digital marketing trends, tools, platforms, and technologies.

- Oversee the creation and optimization of campaign landing pages, conduct A/B testing, and recommend UX/UI improvements.

- Plan, manage, and monitor digital marketing budgets while ensuring effective spend and returns.

- Prepare detailed performance reports and presentations for internal stakeholders and clients.

- Identify, onboard, and manage relationships with influencers and brand ambassadors to enhance brand visibility.

Job Requirements:

- Bachelors degree in Marketing, Communications, Business, or a related field.

- 4 to 8 years of experience in digital marketing, with significant exposure to agency environments preferred.

- Proven experience in planning and executing digital marketing campaigns across multiple industries.

Strong hands-on expertise with digital marketing tools such as:

1. Google Analytics

2. Google Ads

3. Facebook/Meta Ads

4. SEO tools

5. Email marketing platforms

6. CMS platforms

Certifications (preferred but not mandatory):

i. Google Ads

ii. Facebook Blueprint

iii. HubSpot

iv. Digital Marketing certifications

- Strong leadership skills with the ability to manage, motivate, and guide diverse teams.

- Excellent communication, analytical, and strategic thinking abilities.

- Ability to manage multiple projects simultaneously and deliver results under tight deadlines in a fast-paced environment.