Fleetx.io - Lead - Outbound Demand Generation

Key Responsibilities

- Team Leadership : Lead, coach, and upskill a team of 7 SDRs/BDRs set targets, run structured cadences, and drive consistent achievement of qualified pipeline goals.

- Own outbound & demand-gen strategy: Design and execute multi-channel outbound programs targeting enterprise ICPs across key verticals.

- Account-Based Marketing (ABM): Partner with Marketing and Sales to identify high-value accounts and run targeted, personalized campaigns.

- Pipeline generation: Drive measurable impact on enterprise pipeline creation through data-driven experimentation and performance tracking.

- Messaging & positioning: Collaborate with Marketing to craft strong, insight-led messaging that resonates with C-suite decision-makers.

- Workflow automation: Build and own outbound/demand-gen automation workflows using tools like n8n (or similar) to connect CRM, enrichment, and outreach tools e.g., auto-enriching leads, triggering sequences, syncing meeting data without manual handoffs.

- Drive AI-first ways of working across the team: use AI tools for prospect research, message personalization at scale, call summarization, and lead scoring reducing manual busywork for reps.

- Identify repetitive manual steps in the demand-gen process and replace them with AI/automation-driven workflows, in line with Fleetx's AI-powered way of working.

What We're Looking For

- 5+ years of experience in outbound sales, demand generation, or SDR/BDR leadership roles, preferably in a SaaS or B2B tech environment.

- Hands-on, demonstrable experience with workflow automation platforms like n8n, Zapier, or Make this is a must-have, not a nice-to-have.

- Proven success managing SDR/BDR teams and consistently exceeding qualified pipeline targets.

- Hands-on experience with CRM and sequencing tools (HubSpot, Apollo, Outreach, Salesforce, Sales Navigator, etc.).

- Strong understanding of Account-Based Marketing (ABM) strategies and execution.

- Analytical mindset with data-driven decision-making, focused on metrics and ROI.

- Excellent communication, storytelling, and coaching skills.

- Curiosity and comfort experimenting with new AI-enabled tools, reflecting Fleetx's broader push toward AI-powered operations across teams.

- Comfortable in fast-paced, high-growth startup environments. MBA preferred but not mandatory.