Finvasia - Head - Marketing & Branding

Description:

Role Overview:

The Head of Marketing & Branding will lead all marketing, communication, and brand-building activities for Blockmaze.

The role requires ownership of both strategy and execution across digital marketing, brand development, product launches, and online/offline campaigns.

He will be responsible to build a high performance marketing team from scratch and will negotiate with agencies and vendors to build a complete marketing engine for the brand.

Key Responsibilities:

- Build Blockmazes brand identity and communication guidelines.

- Plan and execute digital marketing campaigns across all channels.

- Manage performance marketing, content, creative, and social media.

- Oversee website content, product announcements, and marketing materials.

- Plan go-to-market campaigns for new products and features.

- Manage PR, media relations, and external agencies.

- Lead event marketing, partnerships, and industry participation.

- Monitor marketing metrics and own brand/marketing KPIs.

- Manage and grow a small internal marketing team.

Requirements:

- Experience in fintech, financial services, technology, or blockchain.

- Strong understanding of both brand and performance marketing.

- Proven ability to lead campaigns end-to-end.

- Excellent communication, creative judgment, and leadership skills.

- Ability to manage external agencies and internal teams.

Nice-to-Have:

- Experience working with compliance-led communication.