FatakPay Digital - Manager - Performance Marketing - Personal Loan Segment

About the job:

Performance Marketer - Personal Loan

Introduction:

Fatakpay is a leading fintech firm based in Mumbai, dedicated to serving the underserved workforce by providing instant loans and credit lines.

Our user acquisition strategy spans across Google, Facebook, Meta, P&L, and other acquisition channels, and we are now looking to scale our efforts 10X.

We are hiring a Senior Performance Marketer to drive customer acquisition, optimize CAC, and manage vendors & agencies for paid campaigns.

This role requires a data-driven expert with hands-on experience in performance marketing, A/B testing, attribution modeling, and media buying tools like AppsFlyer.

Role Overview:

- The Senior Performance Marketer will be responsible for strategizing, executing, and scaling paid marketing campaigns to maximize user acquisition at an optimized cost.

- This individual will manage relationships with external agencies, oversee paid campaigns, and work on campaign optimization, performance analytics, and automation strategies.

Key Responsibilities:

- Develop and execute data-driven user acquisition strategies across Google, Meta, affiliates, and programmatic channels.

- Optimize CAC (Customer Acquisition Cost) while scaling campaigns effectively.

- Manage end-to-end media buying across various channels and platforms.

- Oversee performance metrics such as CTR, CR%, ROAS, LTV, and attribution models to improve efficiency.

- Lead A/B testing experiments for creatives, audience segmentation, landing pages, and campaign structures.

- Work extensively with AppsFlyer and other MMPs (Mobile Measurement Partners) to analyze attribution data.

- Collaborate with product, data, and growth teams to align acquisition strategies with business objectives.

- Work with agencies and vendors to execute large-scale marketing campaigns and optimize performance.

- Automate and optimize campaign reporting dashboards using tools like Google Analytics, Looker Studio, and Excel.

Core KPIs for Success

- 10X scale in user acquisition while maintaining optimized CAC.

- Improvement in conversion rates and ROAS across paid channels.

- Strong attribution modeling and data-driven decision-making.

- Successful execution of A/B tests leading to improved campaign performance.

- Seamless collaboration with agencies, vendors, and internal teams.

Who You Are?

- 2-3 years of experience in performance marketing with a strong focus on user acquisition and digital growth.

- Expertise in Google Ads, Facebook Ads, Meta Ads, affiliate networks, and programmatic advertising.

- Hands-on experience with AppsFlyer (or other MMPs), Google Analytics, Looker Studio, and Excel.

- Strong analytical skills with a proven track record of optimizing CAC, LTV, and retention.

- Experience in A/B testing, audience segmentation, and funnel optimization.

- Prior experience in a performance marketing agency like iProspect, Performics, or similar is highly preferred.

- If you're looking to drive 10X growth in a fast-paced fintech environment, apply now!