- FACE Prep is one of India's largest placement-focused skill development companies, specializing in job preparation.

- Since 2008, FACE Prep has helped millions of students launch their careers in the tech sector through various programs, including Masterclasses, self-paced prep, and workshops/bootcamps.

- Our alumni work across the globe in top tech companies like Google, Microsoft, Meta, Adobe, PayPal, Amazon, TCS, Infosys, Wipro, Thoughtworks, Cognizant, and Accenture.

Role Description:

- This is a full-time, on-site role for a Head of Marketing located in Coimbatore.

- The Head of Marketing will be responsible for overseeing market planning and developing comprehensive marketing strategies.

- Day-to-day tasks include managing marketing campaigns, conducting market research, coordinating public relations efforts, and collaborating with the sales team to drive business growth.

- The role requires strong leadership skills to guide the marketing team and ensure the successful execution of marketing initiatives.

Key Responsibilities and Duties:

- The incumbent plays a crucial role in shaping the brand's identity and outreach.

- Should be responsible for crafting effective marketing strategies that resonate with the target audience.

- Should possess a flair for creative writing that captures attention.

- Oversee campaign from inception to execution, ensuring alignment with business goals.

- Should be able to analyze market trends.

- Should be able to understand competitors & refine strategies.

-Should be able to manage budgets wisely.

- A successful campaign needs financial oversight to maximize ROI without overspending.

- Collaboration is vital too-working closely with sales, product development, and creative teams fosters innovative ideas.

-Must monitor campaign performance which is critical for ongoing improvement.

- Adjustments based on data insights keep initiatives relevant and impactful in an ever-evolving marketplace.

Required Skills and Qualifications:

- Must possess a blend of both hard and soft skills.

- A strong foundation in digital marketing techniques is crucial.

- This includes expertise in SEO, social media strategies, and analytics.

- Ability to develop unique campaigns that resonate with the target audience can make all the difference.

- Having a flair for creating compelling content is key for engaging prospective customers.

- Excellent communication skills are non-negotiable.

- Analytical thinking also stands out among required traits.

- Being able to interpret data helps refine strategies and measure success effectively.

- Relevant educational qualifications typically include degrees in marketing, business administration or communications-providing the theoretical groundwork needed for this dynamic field.