Fabel Services - SEO Manager

Title: SEO Manager / Head of SEO

Job Type: Fulltime 5 Days Work from Office 10:30am to 7:30pm shift - Udyog Vihar Phase 4 Company: Fabel Services Pvt Ltd

Focused Region: UK & Ireland Industry : E-commerce, B2C (Contact Lenses, Glasses, Sunglasses)

We are seeking an experienced and strategic SEO Manager with a strong focus on ecommerce SEO, technical problem-solving, reporting, and content quality assurance to lead and develop SEO team. The ideal candidate will have a strong background in B2C e-commerce, a deep understanding of UK market trends.

Key Responsibilities

- Partners across teams (Content, Product, Dev, Data) to help maintain and improve websites rankings on Google and Bing

- Regularly audit and measure the effectiveness of our content, providing actionable insights and recommendations

- Conduct technical and content audits following algorithm updates, and create delta reports to highlight content drops and gains

- Collaborating with development team on template enhancements, site health, and recirculation opportunities

- Produce ad-hoc reports using tools like SEMRush, Sistrix, Ahrefs, Screaming Frog, and Looker, providing insights to support decision-making processes

- Stay up to date with the latest SEO and industry trends, tools, and best practices, continually testing and implementing new strategies

- Create a comprehensive link-building strategy, targeting high-quality and relevant backlinks to improve domain authority

- Regularly review and analyze the backlink profile, disavowing harmful links and identifying opportunities for new link acquisitions

- Establish and maintain relationships with industry influencers, bloggers, and webmasters to secure guest posts, mentions, and backlinks

- Work closely with content creators to promote content and earn natural backlinks through outreach, social media, and partnerships.

Desired Qualifications

- 10 to 15 years of SEO experience in ecommerce brands

- Strong hands on analysis, performance insights

- Experience in web analytics and data visualization tools such as Looker, Looker Studio, and Google Analytics (experience with GA4 preferred), with a knack for translating data into actionable insights

- High proficiency in Microsoft Excel or Google Sheets

- Clear understanding of SEO best practices related to EEAT, CWV, and the requirements for success as an ecommerce brand in 2024 and beyond