Fabel Services - Head - Growth Marketing

Growth Marketing Head

Job Description :

About Us :

Join a fast-growing, UK-based ecommerce leader as we expand our footprint! We are passionate about innovation, customer experience, and data-driven growth. As part of our dynamic office, you'll collaborate with global teams and play a pivotal role in shaping our international success story.

The Opportunity :

We are looking for a visionary and commercially minded Growth Marketing Head to lead our acquisition and retention strategies. Reporting directly to the CMO, you will own the end-to-end growth marketing agenda for our ecommerce business, driving both new customer acquisition and retention-led revenue growth across all digital channels.

Key Responsibility Areas :

- Lead Growth Strategy : Develop and execute holistic growth marketing strategies for acquisition and retention, balancing short-term wins with long-term customer value.

- Drive Performance : Own and optimise all acquisition channels, ensuring efficient growth against CAC, CPA, ROAS, and incremental revenue targets.

- Retention Leadership : Collaborate with CRM teams to maximize customer lifetime value and repeat purchase rates.

- Full Funnel Ownership : Manage the entire ecommerce funnel from first click to repeat purchase ensuring seamless customer journeys.

- Cross-Functional Collaboration : Partner with Performance Marketing, CRM, Product, Analytics, Merchandising, and Tech teams to deliver aligned growth initiatives.

- Innovation & Experimentation : Build and manage a structured test-and-learn roadmap, including A/B testing and experimentation to unlock new growth opportunities.

- Conversion Optimization : Lead CRO initiatives across landing pages, product detail pages, checkout, and post-purchase experiences.

- Support Key Campaigns : Drive success during promotional calendars, product launches, and peak trading periods.

What We're Looking For :

- 10 - 15 years of progressive experience in growth marketing, preferably in ecommerce or digital-first businesses.

- Proven track record of delivering growth across acquisition and retention channels.

- Strong analytical mindset with expertise in CAC, CPA, ROAS, and funnel optimization.

- Experience leading cross-functional teams and managing complex projects.

- Passion for experimentation, data-driven decision-making, and continuous learning.

- Excellent communication and stakeholder management skills.

Why Join Us :

- Global Impact : Shape the growth strategy for a leading UK ecommerce brand in a high-visibility role.

- Career Growth : Fast-track your career with exposure to international best practices and leadership opportunities.

- Innovative Culture : Thrive in a collaborative, entrepreneurial environment that values creativity and results.

- Competitive Package : Attractive compensation

Education :

PG : MBA/PGDM in Any Specialization

Key Skills :

Skills highlighted with are preferred keyskills

- Retention Strategies

- Growth Marketing

- Customer Acquisition

- Marketing Automation

- SFMC

- Affiliate Marketing

- Customer Retention

- CRM Strategy

- SEO

- Performance Analysis

- Performance Marketing

- CRM

- Salesforce