Emitrr - Demand Generation Lead

Role:

We are looking for a demand generation leader who will come here and create demand for what we are building.

Total Experience: 5 - 10 years

Current marketing:

- Content: Currently we have tons of content online driving a lot of organic demand and traffic.

- Google Ads: Google ads contribute to our lead generation activities as well.

- Partnership: We have partnerships with healthcare companies in the US - which also contribute to a meaningful % of the revenue.

We are looking for someone who can come in and do the following:

- Identify other channels - grow channels that are a smaller contributor but validated.

Grow existing channels:

- We have seen results from our Youtube channel and are now looking to scale it.

- We have seen results from webinars, co-marketing, referrals, reaching out to closed lost deals from the past but now need a process to run this on an ongoing basis.

- ABM: ABM has worked very well for us.

Identify new channels:

- We also want to experiment with new initiatives - channels.

- Podcasts, Partnerships, Events and more.

This role is a leadership role but requires someone who is hands on and willing to hustle to figure things out.

It directly impacts growth and will report directly to the head of marketing.

If you are someone who likes to take ownership of messaging, positioning and growth and does not wait for input, then feel free to apply.

- In your past role, what pipeline have you influenced with your marketing activities?

- How much of the pipeline were you responsible for directly vs how much of it was lead by someone else?

- In your time at your current/past organization - what was the revenue growth sourced from marketing (what was the revenue when you joined vs today)?

- What marketing channels (e.g. content, ads, ops, others) are you most comfortable with?

- Marketing tools you are familiar with.