Emeritus - Manager - Product & Brand Marketing

About Emeritus

Job Description:

- Lead Go-to-market creative planning and execution for new program launches, coordinating deliverables across stages from concept to post-launch rollout.

- Work cross-functional with various teams like Business, Learning Product, Creative, Media, Agencies etc. to translate inputs into actionable brief and deliver compelling product collaterals.
- Work closely with performance media team to

- Track and improve creative performance regularly and improve creative based on data and platform best practices.

- Leverage media insights or campaign analysis for improve messaging and creative formats.

- Ensure brand consistency and compliance with guidelines provided across all touchpointsmicrosites, brochures, emails, digital creatives, landing pages, and product pages.

- Work in partnership with the creative team, creative agencies and assist in development of creative briefs to meet objectives for all advertising campaigns. Be responsible for coordination of the marketing communication with the Business Team, Creative team, Tech team and function with multi-faceted design, HTML and marketing operations and requirements. You will work with the creative team to ideate new creative concepts based on platform best practices and past campaign performance. Work to deploy the marketing collateral into digital marketing campaigns and look to execute optimizations to marketing collateral at regular intervals. Create, Own and Manager Assets across customer journeys for Product like Microsite, Landing Page, Brochure, Emailers, Digital Creative, Social Media, PR, On Ground Activation Assets, etc.

- Execute multi-channel campaigns, ensuring the alignment of communications and messaging across all channels. Drive process-based execution, ensuring deadlines are met for required assets and cross-functional teams are aligned on deliverables.

- Build, mentor, and manage a high-performing team.

- As a standalone role, this position is best suited for an execution-focused marketer who thrives on ownership and hands-on delivery. Youll work cross-functionally to bring programs to life from brief to deployment, ensuring consistency, accuracy, and creative impact across channels.

Skills & Qualifications:

- Creative thinker with 7+ years of experience working with creative agencies or consumer brands. A marketer ensuring consistency of brand imagery over sustained periods and also across various consumer communication touchpoints.

- Highly Process oriented and Strong with project management skills and able to handle multiple marketing projects simultaneously. Experience working with marketing tools and operational platforms (e.g., CMS, CRM, Marketing Automation, Asset Management).

- A metrics driven marketer with an eye for creativity, strong strategic thinking and storytelling ability. Experienced with marketing automation.

- An energetic and self-motivated individual who is willing to get his/her hands dirty and be a team player. Experience working in a matrixed organization is a plus.

Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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