Emerald Jewel Industry - Head - Marketing

Roles & Responsibilities - Silver Jewellery Marketing.

- Develop and implement marketing strategies to increase brand visibility, market share, and sales of silver jewellery.

- Plan and execute campaigns for silver collections including daily wear, gifting, festive, product launches, and exhibitions.

- Execute 360-degree marketing across digital, social media, influencers, print, outdoor, and in-store branding.

- Work closely with sales and merchandising teams and coordinate with agencies and vendors for smooth execution.

- Analyze customer preferences, market trends, competitor activity, budgets, and ROI to optimize marketing efforts.

- Ensure consistent brand messaging, support retail teams with POS/VM, track performance, and guide teams on product USPs.