Head of Finance - D2C Consumer Brand

The role:

The Head of Finance will own the company financial strategy and be the founders closest partner on growth, profitability and capital. The role reports to the Founder and CEO and works closely with the leadership team and the board.

You will turn numbers into decisions for the business, and tell the company story clearly and credibly to investors.

- Location: Bengaluru

- Reports to: Founder and CEO

- Team: FP&A, business finance, accounts and compliance

Key responsibilities:

Business finance and strategy:

- Partner with the founders and functional heads on growth, pricing, channel mix and capital allocation

- Own unit economics end to end: CAC, contribution margin by channel and SKU, repeat rates, payback and LTV

- Drive the path to profitability through clear levers on gross margin, marketing efficiency and working capital

- Build business cases for new categories, channels, offline expansion and inventory bets

FP&A and performance management:

- Lead the annual operating plan, budgets, rolling forecasts and monthly business reviews

- Build dashboards and an MIS that give leadership a single, trusted view of the business

- Set up cash-flow forecasting and inventory and working-capital discipline across D2C, marketplace and quick-commerce channels

Investor relations and fundraising:

- Own the relationship with existing investors and the board: board packs, monthly updates and investor reporting

- Lead fundraising alongside the founders, from equity rounds to venture debt: the financial model, data room, diligence and negotiation

- Craft the equity story, and position the company with new investors and the wider ecosystem

- Prepare the company for long-term IPO readiness in governance, reporting and controls

Controls, compliance and team:

- Oversee accounting, audit, tax, treasury and statutory compliance with a strong controls framework

- Build and mentor a high-calibre finance team, and bring in the right systems and automation as the company scales

What we're looking for:

- 10 - 15 years of experience in finance, with at least 4 - 5 years in a senior business finance, FP&A or strategic finance leadership role

- A strong background in the consumer ecosystem: D2C brands, consumer internet, e-commerce, quick commerce or FMCG

- Hands-on investor relations experience: managing boards and institutional investors, and having led or been closely involved in at least one fundraise

- A deep command of consumer unit economics, multi-channel P&Ls and inventory-led businesses

- The ability to build models and narratives that sharpen founder decisions and earn investor confidence

- A builder mindset: comfortable with ambiguity, hands-on when needed, and able to scale teams and processes

- CA, MBA (Finance) or CFA preferred

Nice to have:

- Experience in a high-growth, venture-backed consumer brand from Series B to pre-IPO

- Exposure to investment banking, PE/VC or strategy consulting earlier in the career

- Familiarity with IPO preparation, SEBI governance norms or M&A integration

- Experience setting up finance for offline retail or omnichannel distribution

Why this role:

- A seat at the leadership table, partnering directly with founders on the company biggest decisions

- The chance to shape the equity story and lead the company through its next stages of capital and scale

- Meaningful ownership through a competitive package with ESOPs

- Backing from top-tier investors and a strong consumer brand with real momentum