Edvoy Educational Services - Manager - Marketing Automation - Global

- This is a great opportunity to join an EdTech company that has seen immediate traction, with over one million visitors, and thousands of new users in the last six months.

- We are now poised to grow even more. Working with eighteen nationalities across four continents, this is a real opportunity to spearhead growth in the rapidly growing EdTech sector.. Location: New Delhi (IND). Employment Type: Full-time.

- Experience: 3-5 years. Industry: Education | Study Abroad | Technology.

About the Role:

- We are looking for a highly skilled and proactive Automation Manager to lead our global. marketing automation initiatives across multiple channels.

- This role demands a hands-on. expert with deep knowledge of platforms like Mailchimp, WebEngage, SendGrid, and. WhatsApp marketing tools, along with proficiency in HTML and a strong grasp of AI-. powered tools. Experience working in global markets and a background in the Study Abroad. or Education sector will be a significant advantage

- Design and execute multi-channel automated campaigns across Email, WhatsApp, SMS, Push notifications, and In-app messages.

- Build and maintain responsive, visually appealing HTML-based email templates.. Manage automation platforms including Mailchimp, WebEngage, and SendGrid, ensuring optimal performance and deliverability

- Execute targeted WhatsApp marketing campaigns, track response metrics, and maintain compliance with regulations.. Create audience segments and implement personalization strategies using behavioral, geographic, and lifecycle data.

- Monitor campaign KPIs, deliver regular performance reports, and implement A/B tests for continuous improvement.

- Collaborate with content, design, and regional marketing teams to align campaigns with brand and regional goals.

- Explore and implement AI-powered tools for predictive analytics, and campaign optimization.

- Ensure global compliance with data privacy regulations (GDPR, CAN-SPAM, etc.).. Work closely with product and tech teams for API integrations and CRM syncs.. Key Skills & Qualifications:. Strong command of HTML/CSS for email design and customization.

- Hands-on experience with Mailchimp, WebEngage, SendGrid, and WhatsApp marketing tools. Proven track record of managing automation for global campaigns across diverse regions

- Familiarity with AI tools like ChatGPT, Jasper, Copy.ai, or other marketing AI platforms. Excellent understanding of user segmentation, journey mapping, drip campaigns, and funnel optimization.

- Analytical mindset with strong experience in data interpretation and performance tracking