Product Marketing Manager

Company: Easebuzz

Location: Pune, India

Experience Required: 25 Years in Product Marketing

About Easebuzz

Easebuzz is a leading full-stack payment solutions platform serving over 250,000 businesses in India. Our mission is to create a Financial Operating System for businesses by enabling seamless digitization of payments and financial operations.

Through our plug-and-play API solutions, Easebuzz empowers SMEs, startups, and large corporates across industries including education, retail, NBFCs, insurance, and e-commerce. With services spanning digital collections, disbursals, connected banking, automated reconciliation, and more, Easebuzz continues to redefine Indias financial technology landscape.

About the Role

We are seeking a dynamic and results-driven Product Marketing Manager to lead the go-to-market (GTM) strategies, product positioning, and market enablement initiatives for our suite of payment and financial solutions.

This role will be pivotal in bridging product innovation with market adoption by defining positioning, messaging, and campaigns that resonate with target customers. You will work closely with the product, sales, and marketing teams to ensure seamless product launches, customer acquisition, and revenue growth.

Key Responsibilities

Go-to-Market Strategy & Product Launches

- Develop, plan, and execute GTM strategies for new product launches and feature enhancements.

- Define product positioning, value propositions, and messaging to differentiate Easebuzz in the fintech market.

- Collaborate with product management to understand features, roadmap, and customer pain points.

- Drive end-to-end launch planning, from pre-launch research to post-launch performance tracking.

Market Research & Insights

- Conduct market and competitor analysis to identify opportunities, trends, and threats.

- Gather and analyze customer feedback to shape product messaging and feature prioritization.

- Partner with sales to translate insights into customer-focused campaigns and sales enablement materials.

Sales Enablement & Collaboration

- Create sales collateral, product decks, case studies, and battle cards to enable the sales team.

- Train sales teams on product positioning, competitive differentiation, and objection handling.

- Collaborate with marketing and growth teams to design campaigns that generate leads and pipeline.

Performance Tracking & Optimization

- Define and track KPIs for product adoption, campaign ROI, and revenue impact.

- Use tools like Google Analytics, CRM systems, and BI dashboards to measure campaign effectiveness.

- Continuously refine GTM strategies based on performance data and feedback loops.

Qualifications & Education

- Bachelors degree in Marketing, Business Administration, or related field (required).

- Masters degree (MBA in Marketing/Strategy) is preferred.

- 2-5 years of proven experience in Product Marketing within SaaS, Payments, or FinTech industry.

Skills & Competencies

Technical & Functional Skills

- Expertise in market research, segmentation, and GTM strategy execution.

- Strong knowledge of product marketing frameworks, lifecycle management, and positioning.

- Familiarity with CRM systems, analytics platforms (Google Analytics, Mixpanel), and marketing automation tools.

- Exposure to the fintech/payments ecosystem is a strong plus.

Core Skills

- Exceptional analytical and problem-solving abilities with a data-driven mindset.

- Strong storytelling, written, and verbal communication skills.

- Ability to translate technical product features into compelling customer value propositions.

- Collaboration and stakeholder management skills to work effectively with cross-functional teams.

- Entrepreneurial mindset with ownership, adaptability, and innovation-driven thinking.

Why Join Easebuzz?

- Be part of one of Indias fastest-growing fintech leaders impacting 250,000+ businesses.

- Opportunity to lead product marketing for cutting-edge payment and financial products.

- Work in a culture that values innovation, collaboration, and growth.

- Exposure to SMEs, startups, and enterprise ecosystems across multiple industries.

- Competitive compensation with clear career progression.