Key Responsibilities

Campaign Management & Execution

- Plan, execute, and optimize high-performing marketing campaigns across paid channels (Google, Meta, Affiliate, Display, etc.).

- Continuously monitor and refine campaign structure, targeting, bidding strategies, and creatives to improve efficiency and performance.

Strategic Growth Planning

- Develop and lead end-to-end digital customer acquisition strategies focused on new user acquisition, retention, and revenue growth.

- Own performance marketing budgets, channel mix, and cost-efficiency metrics like CPA, ROAS, LTV/CAC.

Channel Optimization

- Drive performance across Facebook Ads, Google Ads, Display, Native, and Affiliate channels.

- Work closely with creative, content, and product teams to align messaging with audience segmentation and journey stages.

Analytics & Performance Reporting

- Track, analyze, and report campaign performance against key KPIs (traffic, sales, CTR, conversion rate, CAC, ROI).

- Conduct A/B testing to evaluate creatives, landing pages, and audience strategies for continuous optimization.

Customer Experience & Funnel Ownership

- Collaborate with product and UX teams to improve the end-to-end online customer journey.

- Drive D2C initiatives and enhance customer engagement metrics including Net Promoter Score (NPS) and session-level analytics.

Innovation & Experimentation

- Conceptualize and execute innovative campaigns and 10X growth initiatives to unlock new acquisition or referral channels.

- Evaluate emerging platforms and technologies to expand the performance marketing ecosystem.

Cross-Functional Integration

- Collaborate with CRM, analytics, brand, and sales teams to ensure holistic funnel visibility and consistent messaging across touchpoints.

- Align digital strategy with offline efforts and contribute to omnichannel growth planning.

Key Qualifications & Skills

- Experience: 24 years in performance/digital marketing, preferably in ecommerce or D2C-focused organizations or digital agencies.

- Tools & Platforms: Hands-on experience with tools like Google Ads, Facebook Business Manager, Google Analytics, and attribution platforms such as Appsflyer, Branch, or Adjust.

- Analytical Skills: Strong analytical mindset with the ability to derive insights from large datasets and translate them into actionable strategies.

- Strategic Thinking: Expertise in creating full-funnel digital marketing strategiespaid, organic, affiliate, and remarketing.

- Customer Focused: Experience in building and optimizing the online customer journey to drive engagement and conversion.

- Communication: Excellent communication and presentation skills with the ability to articulate performance insights and recommendations to stakeholders.