About the job

Role Overview:

We seek a highly skilled and versatile Digital Marketing Expert with a proven track record in managing successful digital marketing campaigns. The ideal candidate will have a strong understanding of marketing automation, AI-driven tools, and data-driven decision-making. This role requires someone who can seamlessly switch between tasks, manage multiple projects, and deliver measurable results in a fast-paced environment.

Key Responsibilities:

- Develop and implement digital marketing strategies across various channels (SEO, SEM, social media, email marketing, etc.) to achieve business objectives.

- Stay updated on industry trends, best practices, tools, and emerging technologies to ensure competitive advantage.

- Plan, execute, and optimize multi-channel digital campaigns, ensuring alignment with brand objectives and KPIs.

- Track and report on campaign performance, delivering actionable insights for improvement.

- Responsible for the creation of engaging, high-quality content tailored to target audiences.

- Collaborate with design and content teams to produce visually appealing and impactful campaigns.

- Leverage marketing automation platforms and AI-driven tools to enhance productivity, targeting, and personalization.

- Identify opportunities to streamline workflows and improve campaign efficiency using technology.

- Optimize website content and performance to improve search engine rankings and organic traffic.

- Manage PPC campaigns, analyze performance data, and implement strategies to maximize ROI.

- Develop and execute social media strategies to increase brand visibility and engagement.

- Monitor trends, audience behavior, and platform updates to refine social media efforts.

- Utilize analytics tools to measure campaign effectiveness and provide data-driven recommendations.

- Create detailed performance reports highlighting successes, areas for improvement, and next steps.

- Work closely with cross-functional teams to ensure seamless execution of marketing initiatives.

- Act as a bridge between creative, technical, and business stakeholders to achieve common goals.

Required Skills & Qualifications:

- Bachelor's/Master's degree in Marketing, Communications, or a related field.

- 3+ years of hands-on experience in digital marketing roles.

- Proficiency in tools such as Google Analytics, Google Ads, HubSpot, SEMrush, Hootsuite, Canva, and AI tools (e.g., ChatGPT, Jasper, or similar).

- Strong understanding of SEO, SEM, social media, and content marketing strategies.

- Experience/ knowledge of design tools, visual elements, and brand kit.

- Experience with marketing automation tools like Apollo, Mailchimp, or similar platforms.

- Excellent analytical skills with a knack for interpreting data and translating it into actionable strategies.

- Strong multitasking abilities and project management skills to handle multiple campaigns simultaneously.

- Exceptional communication and interpersonal skills, with a collaborative mindset.

- Creative thinker who can adapt quickly to changing priorities and requirements.

Preferred Qualifications:

- Experience in working with international markets, particularly the US and the UK, is a plus.

- Certification in Google and LinkedIn Ads, SEO, or other relevant digital marketing areas.

- Knowledge of AI/ML-driven marketing solutions.