Job Description:

Role Overview:

As Director - Media Solutions, you will be responsible for growing the media business. You will set its direction, develop new offerings, win larger client mandates, and build the team and partnerships needed to deliver them. You will own revenue and profitability while ensuring media solutions deliver strong results for clients.

1. Media Business Growth:

- Develop and execute an annual growth plan with clear revenue, profitability and new business targets.

- Identify priority sectors, prospective clients and opportunities to build a stronger media presence.

- Develop commercially viable offerings around brand campaigns, video marketing, D2C performance and lead generation.

- Expand existing client relationships by identifying media needs and proposing relevant solutions.

- Strengthen media credentials through demonstrable results, case studies and a clear market proposition.

2. Media Strategy and Solutions:

- Translate client business objectives into integrated brand and performance media strategies.

- Recommend audiences, channels, budgets and measurement plans with a clear rationale for investment.

- Strengthen reach and frequency planning to build awareness and consideration alongside conversion campaigns.

- Expand capabilities across programmatic, OTT/CTV, commerce media, direct publisher deals and relevant traditional media.

- Work with creative, content, SEO, CRM and analytics teams to develop solutions that connect media investment with business results.

3. Client Relationships and New Business:

- Build senior client relationships and advise clients on media priorities, investment and opportunities.

- Take ownership of media pitches, from understanding the brief to presenting recommendations and closing commercials.

- Build and maintain a qualified new business pipeline with the leadership and business development teams.

- Convert campaign opportunities into longer-term client relationships through consistent delivery and proactive recommendations.

- Lead client reviews, address concerns early and use performance insights to secure renewals and larger mandates.

4. Commercial Management and Partnerships:

- Jointly own the media business's P&L with the Delivery Head, including revenue, margins, pricing, forecasts and cost control.

- Develop pricing and engagement models that balance client value with sustainable business profitability.

- Build partnerships with publishers, platforms, media owners and specialised partners to strengthen the media offering.

- Negotiate rates, inventory, payment terms and value additions that improve campaign effectiveness and buying efficiency.

- Review account profitability and work with finance to keep billing, collections, supplier payments and reconciliation on track.

5. Team Capability and Delivery:

- Build the team structure and hiring plan along with the Delivery Head to support business growth.

- Manage and mentor planners, buyers and performance specialists, with clear ownership of accounts and outcomes.

- Establish practical standards for planning, buying, campaign reviews, quality checks and reporting.

- Oversee campaign delivery, spending and optimisation, ensuring problems are identified and resolved early.

- Strengthen measurement and introduce useful tools, AI and automation to improve decision-making, delivery capacity and team productivity.

Experience and Skills:

- 15+ years of experience in media, including leadership and responsibility for growing a media business.

- Proven experience in winning new mandates, expanding client accounts and managing revenue and profitability.

- Experience across both brand and performance campaigns, with planning and buying expertise beyond search and paid social.

- Direct responsibility for managing monthly media spends of over 5 Crores.

- Strong senior client relationships, presentation and negotiation skills, with experience building teams and publisher partnerships.

Answering to the screening questions are mandatory.