Director of Marketing - B2B, SaaS - US/UK

Location: India / Hybrid | Experience: 8 - 12 Years | Employment Type: Full-time

About the Role:

We are looking for a strategic yet hands-on Director of Marketing to build and scale the global marketing function for a fast-growing B2B technology company.

You will own growth, demand generation, brand, digital marketing, and pipeline creation, combining creativity with data-driven decision-making to accelerate customer acquisition and revenue. This role offers significant ownership and the opportunity to build marketing capabilities from the ground up.

Key Responsibilities:

- Develop and execute the overall global marketing and growth strategy

- Own end-to-end demand generation and pipeline generation

- Build organic growth through SEO, content, website optimization, social media, and thought leadership

- Lead performance marketing across paid search, social, display, and other digital channels

- Develop high-impact content including blogs, whitepapers, case studies, customer stories, and digital assets

- Drive ABM, email marketing, outbound campaigns, webinars, conferences, and events

- Own marketing analytics, KPIs, dashboards, CAC, ROI, conversion, and pipeline contribution

- Partner closely with Sales, Product, Customer Success, and Leadership to align marketing with revenue objectives

- Build, mentor, and scale a high-performing marketing team

- Own the marketing budget, technology stack, agencies, and external partners

- Strengthen global brand positioning and ensure consistent messaging across customer touchpoints

- Identify market trends, competitive opportunities, and emerging marketing channels to drive growth

Ideal Profile:

- 8 - 12 years of progressive marketing experience, including 3 - 5 years in a leadership role

- Experience in B2B SaaS, technology, or high-growth startups

- Proven track record of driving demand generation, qualified pipeline, and revenue

- Strong expertise across SEO, content, digital, performance, and growth marketing

- Experience building and leading marketing teams

- Strong analytical and commercial mindset with the ability to turn data into growth strategies

- Excellent stakeholder management, communication, and leadership skills

- Experience in event technology / B2B events is a strong advantage

- MBA/PGDBM in Marketing, International Business, or a related discipline preferred

Why This Opportunity:

- Build and own a global marketing function

- Shape the company's growth and demand-generation strategy

- Work closely with senior leadership and cross-functional teams

- Significant autonomy to experiment, build, and scale

- Direct impact on pipeline, revenue, brand, and business growth

- Opportunity to build and lead a high-performing marketing organization

In short:

We're looking for a growth-oriented marketing leader who can think strategically, execute hands-on, build teams, and turn marketing into a predictable revenue engine.