Digital Sales Manager - Automobile

Designation: Digital Sales Manager

Location: Whitefield Bangalore

Experience: 5 to 10 years

Work Mode: 6 days work from office

Job Description

Professional experience

An Individual with a minimum experience of 5-10 years driving growth and profitability through digital sales, for retail, proven expertise in managing and generating business through digital tools

Overall Job Purpose

Digital sales manager to work closely with dealership's sales and marketing teams to maximize online sales, generation of leads, tracking conversions and improving ROI.

Key Responsibilities

- Manage digital leads and nurture them for new car and used car sales both, ensuring inquiry conversions land up to +10% of the current scenario by FY 26.

- Ensure that inquiry to test drive conversions consistently remains to 40 - 50%

- Train individual sales staff with appointment seeking, communication and per individual target completion.

- Develop and implement a digital sales strategy/campaign to generate online inquiries, leads, prospects etc.

- Collaborate with sales and marketing digital team to align sales goals and meet monthly inquiry generation targets.

- Use various digital tools such as Facebook, Instagram, social media and collaboration with aggregators such as carwale, cardekho, etc to generate inquiries and meet targets.

- Set up a robust tele-calling team - cold calls to generate inquiries and maintain engagement with the client at each step.

- Use CXP to track leads and their stages, ensuring timely follow-ups and prompt responses, while maintaining a pipeline of prospective buyers.

- Work on distribution of leads based on the best conversion rates to the dealer sales staff.

- Provide monthly reports to CEO tracking cost per lead (CPL), ROI, and total sales contribution from digital channels.

- Use analytics to measure campaign performance, lead conversion rates, customer engagement, conversion time etc.

Key skills

- Proficient in CRM systems (Salesforce), Google analytics and advertising platforms (META, Google ads), as well as lead generation.

- Strategic thinking

- Leadership and collaboration

- Analytical and ROI focused

- Communication and interpersonal skills

Additional Information: Prior experience in Automobile Industry is highly preferred.