Key Responsibilities: Ads Strategy Development & Implementation: - Craft and execute a robust, data-driven advertising strategy across diverse platforms, such as Google, Facebook, and affiliates, ensuring alignment with organizational goals. - Achieve exceptional growth in ad accounts, targeting a 10X increase in a short period while ensuring profitability and a strong ROI focus. Omnichannel Marketing: - Spearhead the integration of omnichannel marketing strategies, ensuring a cohesive brand message across digital and offline touchpoints. - Collaborate with teams to create seamless customer journeys that enhance engagement and drive conversions. Campaign Scaling & Innovation: - Develop and implement creative strategies to scale campaigns effectively, leveraging channels like influencer marketing and affiliate partnerships. - Drive comprehensive marketing initiatives across Performance Max, Discovery, search, display, video, and social media to boost online presence and conversions. Budget Management: - Oversee and optimize substantial monthly advertising budgets (INR 2-3 crore), ensuring strategic allocation to maximize ROI across various platforms. - Provide precise budget forecasts and allocation recommendations based on performance analytics and market trends. ROAS Optimization: - Lead initiatives to enhance Return on Ad Spend (ROAS) by applying data-driven insights, A/B testing, audience segmentation, and cross-channel campaign optimization. - Maintain a results-oriented approach to elevate ROAS and achieve significant outcomes across Google, Facebook, and affiliate marketing. App Marketing: - Design impactful app marketing campaigns that focus on driving installs, in-app purchases, and user engagement. - Utilize omnichannel techniques to amplify app visibility and user acquisition. Influencer & Affiliate Marketing: - Create and manage innovative influencer marketing strategies to boost brand reach and engagement in alignment with marketing objectives. - Establish and enhance affiliate marketing programs that prioritize performance-based results and sustainable partnerships. Google & Facebook Ads Expertise: - Leverage deep knowledge of Google Ads and Facebook Ads to optimize web and app marketing efforts, staying abreast of the latest industry trends and best practices. - Formulate strategies for campaign expansion while ensuring profitability and efficiency. Data Analysis & Insights: - Conduct comprehensive data analysis to pinpoint optimization opportunities, providing actionable insights to elevate campaign performance. - Maintain meticulous attention to detail throughout campaign setup, execution, and optimization. Qualifications: Experience: - 3-6 years of direct experience in managing Google Ads, Facebook Ads, affiliate marketing, and influencer campaigns. - Proven track record in handling large budgets (INR 2-3 crore/month) across multiple digital channels. Analytical Skills: - Strong analytical capabilities with proficiency in tools like Google Analytics, Facebook Ads Manager, and AppsFlyer. ROI Focus: - Established success in enhancing ROAS and delivering measurable results through strategic ad management. Critical Thinking: - Demonstrated ability to make insightful decisions in current roles, showcasing critical thinking skills. High Achievers: - Evidence of high achievement through academic performance (school/college ranks, standardized test scores) or notable extracurricular accomplishments."

Gurgaon/Gurugram

Digital Marketing Manager - Campaign/ROAS/Omnichannel Marketing/App Marketing/Affiliate Marketing 

Job Description for Digital Marketing Manager - Campaign/ROAS/Omnichannel Marketing/App Marketing/Affiliate Marketing  in Aditya Consulting in  Gurgaon/Gurugram for (3-6) years of experience. Apply Now!