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Wenger & Watson Inc. Reviews by Employees

Associate Consultant

Digital Marketing Head - B2B SaaS (Google Ads/Organic/Affiliate, CRO) - One of our B2B saas clients is looking for an amazing, data-driven digital marketing leader to own the digital inbound marketing funnel for our company. - You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing to close those leads into customers, the latter of which sales teams will help you accomplish. - Specific responsibilities include allocating budget across paid, owned and earned media; selecting targets; determining the tactical mix; designing and testing offers and calls to action; and working with execution team members to set goals and measurement criteria. - Additional responsibilities include managing external agencies and distributed internal resources, creating demand creation programs "in a box" for sales, and building/managing shared demand creation processes with inside/field/channel sales. - Demonstrated ability to leverage the power of digital technologies in B2B SAAS demand creation is essential. What You Will Do (Not Limited To) ? - Oversee the planning, development and execution of digital marketing efforts via web properties, search engine optimization (SEO), search engine marketing (SEM), social media, mobile and emerging online channels. - Manage corporate web properties to support business objectives (e.g. revenue, qualified leads, brand presence, awareness) - Orchestrate multi-channel marketing campaigns leveraging SEO/SEM/Paid Social media/Remarketing efforts to drive customer acquisition - Use digital metrics (e.g. site traffic, visitor paths, and conversion rates) to optimize online marketing spend - Test the performance of landing pages, special promotions, and content and product placement Qualifications : - 10+ years of experience in developing and implementing digital marketing strategies, preferably including 3+ years in a B2B SAAS environment. - Ability to manage team situated across different geographies, multiple projects in a fast- paced environment. - You must have worked with companies where the primary target market is USA. - Proficiency in different digital marketing channels; Hands-on experience with Marketo, Google Analytics, SFDC - Managed a monthly ads budget upward of $200k - You know your way around CRMs like HubSpot - You should have proven expertise in Google Ads. - Bachelor's degree in marketing or related field.

Bangalore

Mumbai

Chennai

Pune

Digital Marketing Head - B2B SaaS 

Job Description for Digital Marketing Head - B2B SaaS  in Wenger & Watson Inc. in  Bangalore Mumbai Chennai Pune for (7-17) years of experience. Apply Now!

Digital Marketing Head - B2B SaaS  | iimjobs.com