Digital Growth Manager

About the Role:

As our Digital Growth Manager, you'll set up and scale our digital ecosystem: website, WhatsApp, email, and CRM and then use those platforms to drive acquisition, engagement, and repeat purchase. You'll be the bridge between brand, tech, and data; building the systems, journeys, and campaigns that power both online and offline growth.

This is a hands-on, full-stack marketing role for someone who knows how to create the assets, not just brief them. If you're excited about building something from scratch and want to turn beautiful stores into a thriving digital brand; we'd love to meet you.

What You'll Do:

- Build the foundations: Oversee the creation of the Food Square website, WhatsApp channel, and CRM setup (either directly or with partners)

- Lead acquisition & retention: Design and execute digital campaigns across Meta, Google, email, and WhatsApp etc

- Create journeys that connect online and offline: Use data to drive footfall, loyalty, and repeat purchases across stores

- Set up analytics & tracking: Define funnels, dashboards, and performance metrics (CAC, LTV, retention cohorts)

- Own experimentation: Test landing pages, messaging, and incentives to optimize for engagement and conversion

- Drive tech efficiency: Identify and implement tools that help automate marketing workflows and improve scalability

What We're Looking For:

- 5-8 years of experience in digital, performance, or CRM marketing

- Experience setting up or managing websites, CRM, or automation platforms (e.g., Shopify, Klaviyo, HubSpot, Webflow)

- Hands-on with Meta Ads, Google Ads, and analytics tools

- Strong analytical mindset and understanding of CAC, LTV, and funnel performance

- Comfort working with creative and technical partners to bring ideas to life

- Self-starter with a bias for action - comfortable owning a build-and-grow mandate

- Bonus if you have experience in F&B, lifestyle, or retail